How to integrate Linkedin Ads MCP with Pydantic AI

This guide walks you through connecting Linkedin Ads to Pydantic AI using the Composio tool router. By the end, you'll have a working Linkedin Ads agent that can list active campaigns with daily spend, compare ad performance by campaign objective, create report for sponsored content clicks through natural language commands. This guide will help you understand how to give your Pydantic AI agent real control over a Linkedin Ads account through Composio's Linkedin Ads MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved.

Linkedin Ads logoLinkedin Ads
Oauth2

Linkedin Ads is LinkedIn's marketing platform for creating, managing, and measuring paid campaigns across LinkedIn. It helps teams reach professional audiences with precise targeting, campaign analytics, and sponsored content tools.

28 Tools

Introduction

This guide walks you through connecting Linkedin Ads to Pydantic AI using the Composio tool router. By the end, you'll have a working Linkedin Ads agent that can list active campaigns with daily spend, compare ad performance by campaign objective, create report for sponsored content clicks through natural language commands.

This guide will help you understand how to give your Pydantic AI agent real control over a Linkedin Ads account through Composio's Linkedin Ads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

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TL;DR

Here's what you'll learn:
  • How to set up your Composio API key and User ID
  • How to create a Composio Tool Router session for Linkedin Ads
  • How to attach an MCP Server to a Pydantic AI agent
  • How to stream responses and maintain chat history
  • How to build a simple REPL-style chat interface to test your Linkedin Ads workflows

What is Pydantic AI?

Pydantic AI is a Python framework for building AI agents with strong typing and validation. It leverages Pydantic's data validation capabilities to create robust, type-safe AI applications.

Key features include:

  • Type Safety: Built on Pydantic for automatic data validation
  • MCP Support: Native support for Model Context Protocol servers
  • Streaming: Built-in support for streaming responses
  • Async First: Designed for async/await patterns

What is the Linkedin Ads MCP server, and what's possible with it?

The Linkedin Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Linkedin Ads account. It provides structured and secure access to your ad accounts, campaign groups, creatives, targeting data, lead forms, and organization content, so your agent can search ad accounts, inspect campaigns, create lead forms, review targeting options, and forecast ad inventory on your behalf.

  • Ad account discovery and creation: Have your agent search existing ad accounts by status or type, retrieve account details, or create a new ad account.
  • Campaign and creative review: Let the agent retrieve campaign group details and search your LinkedIn Ads creatives using available filters.
  • Audience targeting and forecasting: Direct your agent to explore targeting options such as industries, locations, seniorities, job functions, and skills, then check ad inventory forecasts for your planned audience, budget, and bid.
  • Lead forms and conversion tracking: Instruct your agent to create or retrieve lead generation forms and list the conversion rules connected to an ad account.
  • Organization content and audience data: Have your agent find LinkedIn organizations, review posting permissions, list organization posts, and inspect available audience segments.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Python 3.9 or higher
  • A Composio account with an active API key
  • Basic familiarity with Python and async programming
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
  • Log in to the Composio dashboard.
  • Navigate to your API settings and generate a new API key.
  • Store this key securely as you'll need it for authentication.
3

Install dependencies

bash
pip install composio pydantic-ai python-dotenv

Install the required libraries.

What's happening:

  • composio connects your agent to external SaaS tools like Linkedin Ads
  • pydantic-ai lets you create structured AI agents with tool support
  • python-dotenv loads your environment variables securely from a .env file
4

Set up environment variables

bash
COMPOSIO_API_KEY=your_composio_api_key_here
USER_ID=your_user_id_here
OPENAI_API_KEY=your_openai_api_key

Create a .env file in your project root.

What's happening:

  • COMPOSIO_API_KEY authenticates your agent to Composio's API
  • USER_ID associates your session with your account for secure tool access
  • OPENAI_API_KEY to access OpenAI LLMs
5

Import dependencies

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio
from pydantic_ai import Agent
from pydantic_ai.mcp import MCPServerStreamableHTTP

load_dotenv()
What's happening:
  • We load environment variables and import required modules
  • Composio manages connections to Linkedin Ads
  • MCPServerStreamableHTTP connects to the Linkedin Ads MCP server endpoint
  • Agent from Pydantic AI lets you define and run the AI assistant
6

Create a Tool Router Session

python
async def main():
    api_key = os.getenv("COMPOSIO_API_KEY")
    user_id = os.getenv("USER_ID")
    if not api_key or not user_id:
        raise RuntimeError("Set COMPOSIO_API_KEY and USER_ID in your environment")

    # Create a Composio Tool Router session for Linkedin Ads
    composio = Composio(api_key=api_key)
    session = composio.create(
        user_id=user_id,
        toolkits=["linkedin_ads"],
    )
    url = session.mcp.url
    if not url:
        raise ValueError("Composio session did not return an MCP URL")
What's happening:
  • We're creating a Tool Router session that gives your agent access to Linkedin Ads tools
  • The create method takes the user ID and specifies which toolkits should be available
  • The returned session.mcp.url is the MCP server URL that your agent will use
7

Initialize the Pydantic AI Agent

python
# Attach the MCP server to a Pydantic AI Agent
linkedin_ads_mcp = MCPServerStreamableHTTP(url, headers={"x-api-key": COMPOSIO_API_KEY})
agent = Agent(
    "openai:gpt-5",
    toolsets=[linkedin_ads_mcp],
    instructions=(
        "You are a Linkedin Ads assistant. Use Linkedin Ads tools to help users "
        "with their requests. Ask clarifying questions when needed."
    ),
)
What's happening:
  • The MCP client connects to the Linkedin Ads endpoint
  • The agent uses GPT-5 to interpret user commands and perform Linkedin Ads operations
  • The instructions field defines the agent's role and behavior
8

Build the chat interface

python
# Simple REPL with message history
history = []
print("Chat started! Type 'exit' or 'quit' to end.\n")
print("Try asking the agent to help you with Linkedin Ads.\n")

while True:
    user_input = input("You: ").strip()
    if user_input.lower() in {"exit", "quit", "bye"}:
        print("\nGoodbye!")
        break
    if not user_input:
        continue

    print("\nAgent is thinking...\n", flush=True)

    async with agent.run_stream(user_input, message_history=history) as stream_result:
        collected_text = ""
        async for chunk in stream_result.stream_output():
            text_piece = None
            if isinstance(chunk, str):
                text_piece = chunk
            elif hasattr(chunk, "delta") and isinstance(chunk.delta, str):
                text_piece = chunk.delta
            elif hasattr(chunk, "text"):
                text_piece = chunk.text
            if text_piece:
                collected_text += text_piece
        result = stream_result

    print(f"Agent: {collected_text}\n")
    history = result.all_messages()
What's happening:
  • The agent reads input from the terminal and streams its response
  • Linkedin Ads API calls happen automatically under the hood
  • The model keeps conversation history to maintain context across turns
9

Run the application

python
if __name__ == "__main__":
    asyncio.run(main())
What's happening:
  • The asyncio loop launches the agent and keeps it running until you exit

Complete Code

Here's the complete code to get you started with Linkedin Ads and Pydantic AI:

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio
from pydantic_ai import Agent
from pydantic_ai.mcp import MCPServerStreamableHTTP

load_dotenv()

async def main():
    api_key = os.getenv("COMPOSIO_API_KEY")
    user_id = os.getenv("USER_ID")
    if not api_key or not user_id:
        raise RuntimeError("Set COMPOSIO_API_KEY and USER_ID in your environment")

    # Create a Composio Tool Router session for Linkedin Ads
    composio = Composio(api_key=api_key)
    session = composio.create(
        user_id=user_id,
        toolkits=["linkedin_ads"],
    )
    url = session.mcp.url
    if not url:
        raise ValueError("Composio session did not return an MCP URL")

    # Attach the MCP server to a Pydantic AI Agent
    linkedin_ads_mcp = MCPServerStreamableHTTP(url, headers={"x-api-key": COMPOSIO_API_KEY})
    agent = Agent(
        "openai:gpt-5",
        toolsets=[linkedin_ads_mcp],
        instructions=(
            "You are a Linkedin Ads assistant. Use Linkedin Ads tools to help users "
            "with their requests. Ask clarifying questions when needed."
        ),
    )

    # Simple REPL with message history
    history = []
    print("Chat started! Type 'exit' or 'quit' to end.\n")
    print("Try asking the agent to help you with Linkedin Ads.\n")

    while True:
        user_input = input("You: ").strip()
        if user_input.lower() in {"exit", "quit", "bye"}:
            print("\nGoodbye!")
            break
        if not user_input:
            continue

        print("\nAgent is thinking...\n", flush=True)

        async with agent.run_stream(user_input, message_history=history) as stream_result:
            collected_text = ""
            async for chunk in stream_result.stream_output():
                text_piece = None
                if isinstance(chunk, str):
                    text_piece = chunk
                elif hasattr(chunk, "delta") and isinstance(chunk.delta, str):
                    text_piece = chunk.delta
                elif hasattr(chunk, "text"):
                    text_piece = chunk.text
                if text_piece:
                    collected_text += text_piece
            result = stream_result

        print(f"Agent: {collected_text}\n")
        history = result.all_messages()

if __name__ == "__main__":
    asyncio.run(main())

Conclusion

You've built a Pydantic AI agent that can interact with Linkedin Ads through Composio's Tool Router. With this setup, your agent can perform real Linkedin Ads actions through natural language. You can extend this further by:
  • Adding other toolkits like Gmail, HubSpot, or Salesforce
  • Building a web-based chat interface around this agent
  • Using multiple MCP endpoints to enable cross-app workflows (for example, Gmail + Linkedin Ads for workflow automation)
This architecture makes your AI agent "agent-native", able to securely use APIs in a unified, composable way without custom integrations.
TOOLS

Supported Tools

Every Linkedin Ads action and event your agent gets out of the box.

Create Ad Account

Tool to create a new LinkedIn ad account for campaign management.

Create Lead Form

Tool to create a new LinkedIn lead generation form for ads.

Get Ad Account

Tool to retrieve a specific LinkedIn Ad Account by ID.

Get Ad Analytics

Tool to retrieve LinkedIn ad analytics and reporting metrics for campaigns, creatives, and accounts.

Get Audience Counts

Get estimated audience size for given targeting criteria on LinkedIn Ads.

Get Campaign Group

Tool to retrieve a specific LinkedIn Ads campaign group by ID.

Get lead form by ID

Tool to retrieve a specific LinkedIn lead form by its ID.

Get organization follower count

Tool to retrieve follower count for a LinkedIn organization.

Get organization access control list

Tool to retrieve organization access control list showing who has admin or poster rights for organizations.

Get organization page statistics

Tool to retrieve page view and click statistics for a LinkedIn organization page.

Get organization follower statistics

Tool to retrieve follower growth statistics for a LinkedIn organization.

Get organization share statistics

Tool to retrieve share and engagement statistics for an organization's content on LinkedIn.

Get Ad Supply Forecasts

Retrieve supply forecasts for LinkedIn ad inventory based on targeting criteria, budget, and bid settings.

Get Targeting Entities

Tool to retrieve targeting entities for LinkedIn Ads campaigns.

Get Targeting Facets

Tool to retrieve available ad targeting facets including industries, locations, seniorities, job functions, skills, and more.

List Conversion Rules

Tool to list all conversion rules for a LinkedIn ad account.

List DMP Segments

Tool to list DMP (Data Management Platform) segments for LinkedIn ad accounts.

List Lead Forms

Tool to list LinkedIn lead forms for an organization or by specific IDs.

List Organizations

Tool to search and list LinkedIn organizations by IDs, vanity name, or parent organization.

List LinkedIn posts

Tool to list LinkedIn posts by author or retrieve multiple posts by IDs.

Lookup organizations

Tool to batch lookup organization details by IDs without requiring admin access.

Register Upload

Tool to register an upload for media assets (images, videos) on LinkedIn.

Search Ad Accounts

Tool to search for LinkedIn ad accounts with filtering by status, type, and test mode.

Search Campaigns

Tool to search and list campaigns in a LinkedIn Ads account with filtering options.

Search LinkedIn Ads Creatives

Tool to search and list LinkedIn Ads creatives with filtering options.

Search Events

Tool to search and list LinkedIn events by organizer with filtering options.

Update lead form

Tool to update an existing LinkedIn lead form.

Update organization access control

Tool to update organization access control for a user on LinkedIn.

FAQ

Frequently asked questions

With a standalone Linkedin Ads MCP server, the agents and LLMs can only access a fixed set of Linkedin Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Linkedin Ads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Pydantic AI fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Linkedin Ads tools.

Yes, absolutely. You can configure which Linkedin Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Linkedin Ads data and credentials are handled as safely as possible.

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