How to integrate Linkedin Ads MCP with OpenAI Agents SDK

This guide walks you through connecting Linkedin Ads to the OpenAI Agents SDK using the Composio tool router. By the end, you'll have a working Linkedin Ads agent that can list active campaigns with daily spend, compare ad performance by campaign objective, create report for sponsored content clicks through natural language commands. This guide will help you understand how to give your OpenAI Agents SDK agent real control over a Linkedin Ads account through Composio's Linkedin Ads MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved.

Linkedin Ads logoLinkedin Ads
Oauth2

Linkedin Ads is LinkedIn's marketing platform for creating, managing, and measuring paid campaigns across LinkedIn. It helps teams reach professional audiences with precise targeting, campaign analytics, and sponsored content tools.

28 Tools

Introduction

This guide walks you through connecting Linkedin Ads to the OpenAI Agents SDK using the Composio tool router. By the end, you'll have a working Linkedin Ads agent that can list active campaigns with daily spend, compare ad performance by campaign objective, create report for sponsored content clicks through natural language commands.

This guide will help you understand how to give your OpenAI Agents SDK agent real control over a Linkedin Ads account through Composio's Linkedin Ads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

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TL;DR

Here's what you'll learn:
  • Get and set up your OpenAI and Composio API keys
  • Install the necessary dependencies
  • Initialize Composio and create a Tool Router session for Linkedin Ads
  • Configure an AI agent that can use Linkedin Ads as a tool
  • Run a live chat session where you can ask the agent to perform Linkedin Ads operations

What is OpenAI Agents SDK?

The OpenAI Agents SDK is a lightweight framework for building AI agents that can use tools and maintain conversation state. It provides a simple interface for creating agents with hosted MCP tool support.

Key features include:

  • Hosted MCP Tools: Connect to external services through hosted MCP endpoints
  • SQLite Sessions: Persist conversation history across interactions
  • Simple API: Clean interface with Agent, Runner, and tool configuration
  • Streaming Support: Real-time response streaming for interactive applications

What is the Linkedin Ads MCP server, and what's possible with it?

The Linkedin Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Linkedin Ads account. It provides structured and secure access to your ad accounts, campaign groups, creatives, targeting data, lead forms, and organization content, so your agent can search ad accounts, inspect campaigns, create lead forms, review targeting options, and forecast ad inventory on your behalf.

  • Ad account discovery and creation: Have your agent search existing ad accounts by status or type, retrieve account details, or create a new ad account.
  • Campaign and creative review: Let the agent retrieve campaign group details and search your LinkedIn Ads creatives using available filters.
  • Audience targeting and forecasting: Direct your agent to explore targeting options such as industries, locations, seniorities, job functions, and skills, then check ad inventory forecasts for your planned audience, budget, and bid.
  • Lead forms and conversion tracking: Instruct your agent to create or retrieve lead generation forms and list the conversion rules connected to an ad account.
  • Organization content and audience data: Have your agent find LinkedIn organizations, review posting permissions, list organization posts, and inspect available audience segments.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Composio API Key and OpenAI API Key
  • Primary know-how of OpenAI Agents SDK
  • A live Linkedin Ads project
  • Some knowledge of Python or Typescript
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
3

Install dependencies

npm install @composio/openai-agents @openai/agents dotenv

Install the Composio SDK and the OpenAI Agents SDK.

4

Set up environment variables

bash
OPENAI_API_KEY=sk-...your-api-key
COMPOSIO_API_KEY=your-api-key
USER_ID=composio_user@gmail.com

Create a .env file and add your OpenAI and Composio API keys.

5

Import dependencies

import 'dotenv/config';
import { Composio } from '@composio/core';
import { OpenAIAgentsProvider } from '@composio/openai-agents';
import { Agent, hostedMcpTool, run, OpenAIConversationsSession } from '@openai/agents';
import * as readline from 'readline';
What's happening:
  • You're importing all necessary libraries.
  • The Composio and OpenAIAgentsProvider classes are imported to connect your OpenAI agent to Composio tools like Linkedin Ads.
6

Set up the Composio instance

dotenv.config();

const composioApiKey = process.env.COMPOSIO_API_KEY;
const userId = process.env.USER_ID;

if (!composioApiKey) {
  throw new Error('COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key');
}
if (!userId) {
  throw new Error('USER_ID is not set');
}

// Initialize Composio
const composio = new Composio({
  apiKey: composioApiKey,
  provider: new OpenAIAgentsProvider(),
});
What's happening:
  • dotenv.config() loads your .env file so COMPOSIO_API_KEY and USER_ID are available as environment variables.
  • Creating a Composio instance using the API Key and OpenAIAgentsProvider class.
7

Create a Tool Router session

// Create Tool Router session for Linkedin Ads
const session = await composio.create(userId as string, {
  toolkits: ['linkedin_ads'],
});
const mcpUrl = session.mcp.url;

What is happening:

  • You give the Tool Router the user id and the toolkits you want available. Here, it is only linkedin_ads.
  • The router checks the user's Linkedin Ads connection and prepares the MCP endpoint.
  • The returned session.mcp.url is the MCP URL that your agent will use to access Linkedin Ads.
  • This approach keeps things lightweight and lets the agent request Linkedin Ads tools only when needed during the conversation.
8

Configure the agent

// Configure agent with MCP tool
const agent = new Agent({
  name: 'Assistant',
  model: 'gpt-5',
  instructions:
    'You are a helpful assistant that can access Linkedin Ads. Help users perform Linkedin Ads operations through natural language.',
  tools: [
    hostedMcpTool({
      serverLabel: 'tool_router',
      serverUrl: mcpUrl,
      headers: { 'x-api-key': composioApiKey },
      requireApproval: 'never',
    }),
  ],
});
What's happening:
  • We're creating an Agent instance with a name, model (gpt-5), and clear instructions about its purpose.
  • The agent's instructions tell it that it can access Linkedin Ads and help with queries, inserts, updates, authentication, and fetching database information.
  • The tools array includes a hostedMcpTool that connects to the MCP server URL we created earlier.
  • The headers object includes the Composio API key for secure authentication with the MCP server.
  • requireApproval: 'never' means the agent can execute Linkedin Ads operations without asking for permission each time, making interactions smoother.
9

Start chat loop and handle conversation

// Keep conversation state across turns
const conversationSession = new OpenAIConversationsSession();

// Simple CLI
const rl = readline.createInterface({
  input: process.stdin,
  output: process.stdout,
  prompt: 'You: ',
});

console.log('\nComposio Tool Router session created.');
console.log('\nChat started. Type your requests below.');
console.log("Commands: 'exit', 'quit', or 'q' to end\n");

try {
  const first = await run(agent, 'What can you help me with?', { session: conversationSession });
  console.log(`Assistant: ${first.finalOutput}\n`);
} catch (e) {
  console.error('Error:', e instanceof Error ? e.message : e, '\n');
}

rl.prompt();

rl.on('line', async (userInput) => {
  const text = userInput.trim();

  if (['exit', 'quit', 'q'].includes(text.toLowerCase())) {
    console.log('Goodbye!');
    rl.close();
    process.exit(0);
  }

  if (!text) {
    rl.prompt();
    return;
  }

  try {
    const result = await run(agent, text, { session: conversationSession });
    console.log(`\nAssistant: ${result.finalOutput}\n`);
  } catch (e) {
    console.error('Error:', e instanceof Error ? e.message : e, '\n');
  }

  rl.prompt();
});

rl.on('close', () => {
  console.log('\n👋 Session ended.');
  process.exit(0);
});
What's happening:
  • The program prints a session URL that you visit to authorize Linkedin Ads.
  • After authorization, the chat begins.
  • Each message you type is processed by the agent using run().
  • The responses are printed to the console.
  • Typing exit, quit, or q cleanly ends the chat.

Complete Code

Here's the complete code to get you started with Linkedin Ads and OpenAI Agents SDK:

import 'dotenv/config';
import { Composio } from '@composio/core';
import { OpenAIAgentsProvider } from '@composio/openai-agents';
import { Agent, hostedMcpTool, run, OpenAIConversationsSession } from '@openai/agents';
import * as readline from 'readline';

const composioApiKey = process.env.COMPOSIO_API_KEY;
const userId = process.env.USER_ID;

if (!composioApiKey) {
  throw new Error('COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key');
}
if (!userId) {
  throw new Error('USER_ID is not set');
}

// Initialize Composio
const composio = new Composio({
  apiKey: composioApiKey,
  provider: new OpenAIAgentsProvider(),
});

async function main() {
  // Create Tool Router session
  const session = await composio.create(userId as string, {
    toolkits: ['linkedin_ads'],
  });
  const mcpUrl = session.mcp.url;

  // Configure agent with MCP tool
  const agent = new Agent({
    name: 'Assistant',
    model: 'gpt-5',
    instructions:
      'You are a helpful assistant that can access Linkedin Ads. Help users perform Linkedin Ads operations through natural language.',
    tools: [
      hostedMcpTool({
        serverLabel: 'tool_router',
        serverUrl: mcpUrl,
        headers: { 'x-api-key': composioApiKey },
        requireApproval: 'never',
      }),
    ],
  });

  // Keep conversation state across turns
  const conversationSession = new OpenAIConversationsSession();

  // Simple CLI
  const rl = readline.createInterface({
    input: process.stdin,
    output: process.stdout,
    prompt: 'You: ',
  });

  console.log('\nComposio Tool Router session created.');
  console.log('\nChat started. Type your requests below.');
  console.log("Commands: 'exit', 'quit', or 'q' to end\n");

  try {
    const first = await run(agent, 'What can you help me with?', { session: conversationSession });
    console.log(`Assistant: ${first.finalOutput}\n`);
  } catch (e) {
    console.error('Error:', e instanceof Error ? e.message : e, '\n');
  }

  rl.prompt();

  rl.on('line', async (userInput) => {
    const text = userInput.trim();

    if (['exit', 'quit', 'q'].includes(text.toLowerCase())) {
      console.log('Goodbye!');
      rl.close();
      process.exit(0);
    }

    if (!text) {
      rl.prompt();
      return;
    }

    try {
      const result = await run(agent, text, { session: conversationSession });
      console.log(`\nAssistant: ${result.finalOutput}\n`);
    } catch (e) {
      console.error('Error:', e instanceof Error ? e.message : e, '\n');
    }

    rl.prompt();
  });

  rl.on('close', () => {
    console.log('\nSession ended.');
    process.exit(0);
  });
}

main().catch((err) => {
  console.error('Fatal error:', err);
  process.exit(1);
});

Conclusion

This was a starter code for integrating Linkedin Ads MCP with OpenAI Agents SDK to build a functional AI agent that can interact with Linkedin Ads.

Key features:

  • Hosted MCP tool integration through Composio's Tool Router
  • SQLite session persistence for conversation history
  • Simple async chat loop for interactive testing
You can extend this by adding more toolkits, implementing custom business logic, or building a web interface around the agent.
TOOLS

Supported Tools

Every Linkedin Ads action and event your agent gets out of the box.

Create Ad Account

Tool to create a new LinkedIn ad account for campaign management.

Create Lead Form

Tool to create a new LinkedIn lead generation form for ads.

Get Ad Account

Tool to retrieve a specific LinkedIn Ad Account by ID.

Get Ad Analytics

Tool to retrieve LinkedIn ad analytics and reporting metrics for campaigns, creatives, and accounts.

Get Audience Counts

Get estimated audience size for given targeting criteria on LinkedIn Ads.

Get Campaign Group

Tool to retrieve a specific LinkedIn Ads campaign group by ID.

Get lead form by ID

Tool to retrieve a specific LinkedIn lead form by its ID.

Get organization follower count

Tool to retrieve follower count for a LinkedIn organization.

Get organization access control list

Tool to retrieve organization access control list showing who has admin or poster rights for organizations.

Get organization page statistics

Tool to retrieve page view and click statistics for a LinkedIn organization page.

Get organization follower statistics

Tool to retrieve follower growth statistics for a LinkedIn organization.

Get organization share statistics

Tool to retrieve share and engagement statistics for an organization's content on LinkedIn.

Get Ad Supply Forecasts

Retrieve supply forecasts for LinkedIn ad inventory based on targeting criteria, budget, and bid settings.

Get Targeting Entities

Tool to retrieve targeting entities for LinkedIn Ads campaigns.

Get Targeting Facets

Tool to retrieve available ad targeting facets including industries, locations, seniorities, job functions, skills, and more.

List Conversion Rules

Tool to list all conversion rules for a LinkedIn ad account.

List DMP Segments

Tool to list DMP (Data Management Platform) segments for LinkedIn ad accounts.

List Lead Forms

Tool to list LinkedIn lead forms for an organization or by specific IDs.

List Organizations

Tool to search and list LinkedIn organizations by IDs, vanity name, or parent organization.

List LinkedIn posts

Tool to list LinkedIn posts by author or retrieve multiple posts by IDs.

Lookup organizations

Tool to batch lookup organization details by IDs without requiring admin access.

Register Upload

Tool to register an upload for media assets (images, videos) on LinkedIn.

Search Ad Accounts

Tool to search for LinkedIn ad accounts with filtering by status, type, and test mode.

Search Campaigns

Tool to search and list campaigns in a LinkedIn Ads account with filtering options.

Search LinkedIn Ads Creatives

Tool to search and list LinkedIn Ads creatives with filtering options.

Search Events

Tool to search and list LinkedIn events by organizer with filtering options.

Update lead form

Tool to update an existing LinkedIn lead form.

Update organization access control

Tool to update organization access control for a user on LinkedIn.

FAQ

Frequently asked questions

With a standalone Linkedin Ads MCP server, the agents and LLMs can only access a fixed set of Linkedin Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Linkedin Ads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. OpenAI Agents SDK fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Linkedin Ads tools.

Yes, absolutely. You can configure which Linkedin Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Linkedin Ads data and credentials are handled as safely as possible.

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