How to integrate Iterable MCP with Claude Code

Manage your Iterable directly from Claude Code with zero worries about OAuth hassles, API-breaking issues, or reliability and security concerns. You can do this in two different ways: Via Composio Connect - Direct and easiest approach Via Composio SDK - Programmatic approach with more control

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Iterable is a cross-channel marketing platform for building campaigns across email, SMS, push, and in-app channels. It helps teams personalize customer journeys and optimize engagement from one place.

116 Tools

Introduction

Manage your Iterable directly from Claude Code with zero worries about OAuth hassles, API-breaking issues, or reliability and security concerns.

You can do this in two different ways:

  1. Via Composio Connect - Direct and easiest approach
  2. Via Composio SDK - Programmatic approach with more control

Also integrate Iterable with

Why use Composio?

  • Only one MCP URL to connect multiple apps with Claude Code with zero auth hassles.
  • Programmatic tool calling allows LLMs to write its code in a remote workbench to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
  • Handling Large tool responses out of LLM context to minimize context rot.
  • Dynamic just-in-time access to 20,000 tools across 1000+ other Apps for cross-app workflows. It loads the tools you need, so LLMs aren't overwhelmed by tools you don't need.

Connecting Iterable to Claude Code using Composio

1. Add the Composio MCP to Claude

Terminal

2. Start Claude Code

bash
claude

3. Open your MCP list

bash
/mcp

4. Select Composio and click on Authenticate

Select Composio and click Authenticate

5. This will redirect you to the Composio OAuth page. Complete the flow by authorizing Composio and you're all set.

Composio OAuth authorization page
Composio authorization complete
Ask Claude to connect to your account and authenticate via the link

What is the Iterable MCP server, and what's possible with it?

The Iterable MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Iterable account. It provides structured and secure access to your campaigns, users, catalogs, templates, messages, and analytics, so your agent can create campaigns, manage audiences, update catalogs, control messages, and review performance on your behalf.

  • Campaign creation and control: Have your agent create campaigns from existing templates, activate or deactivate triggered campaigns, cancel scheduled campaigns, archive campaigns, or stop campaigns already running.
  • User and audience management: Let the agent create static lists, update users in bulk, export user events, delete users, or remove a person’s data and prevent future collection.
  • Catalog and content management: Direct your agent to create catalogs, add or update catalog items, inspect catalog content and field mappings, and remove items or entire catalogs.
  • Message and template operations: Instruct your agent to review email, in-app, and embedded message templates, create reusable snippets, list message types, and cancel scheduled email, push, web push, in-app, or WhatsApp messages.
  • Campaign reporting and exports: Have your agent retrieve campaign and experiment metrics, then export campaign analytics in CSV or JSON format for further analysis.

Connecting Iterable via Composio SDK

Composio SDK is the underlying tech that powers Rube. It's a universal gateway that does everything Rube does but with much more programmatic control. You can programmatically generate an MCP URL with the app you need (here Iterable) for even more tool search precision. It's secure and reliable.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step10 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Claude Pro, Max, or API billing enabled Anthropic account
  • Composio API Key
  • A Iterable account
  • Basic knowledge of Python or TypeScript
2

Install Claude Code

bash
# macOS, Linux, WSL
curl -fsSL https://claude.ai/install.sh | bash

# Windows PowerShell
irm https://claude.ai/install.ps1 | iex

# Windows CMD
curl -fsSL https://claude.ai/install.cmd -o install.cmd && install.cmd && del install.cmd

To install Claude Code, use one of the following methods based on your operating system:

3

Set up Claude Code

bash
cd your-project-folder
claude

Open a terminal, go to your project folder, and start Claude Code:

  • Claude Code will open in your terminal
  • Follow the prompts to sign in with your Anthropic account
  • Complete the authentication flow
  • Once authenticated, you can start using Claude Code
Claude Code initial setup showing sign-in prompt
Claude Code terminal after successful login
4

Set up environment variables

bash
COMPOSIO_API_KEY=your_composio_api_key_here
USER_ID=your_user_id_here

Create a .env file in your project root with the following variables:

  • COMPOSIO_API_KEY authenticates with Composio (get it from Composio dashboard)
  • USER_ID identifies the user for session management (use any unique identifier)
5

Install Composio library

npm install @composio/core dotenv

Install the Composio TypeScript library to create MCP sessions.

  • @composio/core provides the core Composio functionality
  • dotenv loads environment variables from your .env file
6

Generate Composio MCP URL

import 'dotenv/config';
import { Composio } from '@composio/core';

const { COMPOSIO_API_KEY, USER_ID } = process.env;

if (!COMPOSIO_API_KEY || !USER_ID) {
  throw new Error('COMPOSIO_API_KEY and USER_ID required in .env');
}

const composioClient = new Composio({ apiKey: COMPOSIO_API_KEY });

const composioSession = await composioClient.create(USER_ID, {
  toolkits: ['iterable'],
});

const composioMcpUrl = composioSession?.mcp.url;

console.log(`MCP URL: ${composioMcpUrl}`);
console.log(`\nUse this command to add to Claude Code:`);
console.log(`claude mcp add --transport http iterable-composio "${composioMcpUrl}" --headers "X-API-Key:${COMPOSIO_API_KEY}"`);

Create a script to generate a Composio MCP URL for Iterable. This URL will be used to connect Claude Code to Iterable.

What's happening

  • We import the Composio client and load environment variables
  • Create a Composio instance with your API key
  • Call create() to create a Tool Router session for Iterable
  • The returned mcp.url is the MCP server URL that Claude Code will use
  • The script prints this URL so you can copy it
7

Run the script and copy the MCP URL

node --loader ts-node/esm generate_mcp_url.ts
# or if using tsx
tsx generate_mcp_url.ts

Run your TypeScript script to generate the MCP URL.

  • The script connects to Composio and creates a Tool Router session
  • It prints the MCP URL and the exact command you need to run
  • Copy the entire claude mcp add command from the output
8

Add Iterable MCP to Claude Code

bash
claude mcp add --transport http iterable-composio "YOUR_MCP_URL_HERE" --headers "X-API-Key:YOUR_COMPOSIO_API_KEY"

# Then restart Claude Code
exit
claude

In your terminal, add the MCP server using the command from the previous step. The command format is:

  • claude mcp add registers a new MCP server with Claude Code
  • --transport http specifies that this is an HTTP-based MCP server
  • The server name (iterable-composio) is how you'll reference it
  • The URL points to your Composio Tool Router session
  • --headers includes your Composio API key for authentication

After running the command, close the current Claude Code session and start a new one for the changes to take effect.

9

Verify the installation

bash
claude mcp list

Check that your Iterable MCP server is properly configured.

  • This command lists all MCP servers registered with Claude Code
  • You should see your iterable-composio entry in the list
  • This confirms that Claude Code can now access Iterable tools

If everything is wired up, you should see your iterable-composio entry listed:

Claude Code MCP list showing the toolkit MCP server
10

Authenticate Iterable

The first time you try to use Iterable tools, you'll be prompted to authenticate.

  • Claude Code will detect that you need to authenticate with Iterable
  • It will show you an authentication link
  • Open the link in your browser (or copy/paste it)
  • Complete the Iterable authorization flow
  • Return to the terminal and start using Iterable through Claude Code

Once authenticated, you can ask Claude Code to perform Iterable operations in natural language. For example:

  • "Summarize Iterable campaign performance today"
  • "Add customer to welcome journey"
  • "Update user email subscription status"

Complete Code

Here's the complete code to get you started with Iterable and Claude Code:

import 'dotenv/config';
import { Composio } from '@composio/core';

const { COMPOSIO_API_KEY, USER_ID } = process.env;

if (!COMPOSIO_API_KEY || !USER_ID) {
  throw new Error('COMPOSIO_API_KEY and USER_ID required in .env');
}

const composioClient = new Composio({ apiKey: COMPOSIO_API_KEY });

const composioSession = await composioClient.create(USER_ID, {
  toolkits: ['iterable'],
});

const composioMcpUrl = composioSession?.mcp.url;

console.log(`MCP URL: ${composioMcpUrl}`);
console.log(`\nUse this command to add to Claude Code:`);
console.log(`claude mcp add --transport http iterable-composio "${composioMcpUrl}" --headers "X-API-Key:${COMPOSIO_API_KEY}"`);

Conclusion

You've successfully integrated Iterable with Claude Code using Composio's MCP server. Now you can interact with Iterable directly from your terminal using natural language commands.

Key features of this setup:

  • Terminal-native experience without switching contexts
  • Natural language commands for Iterable operations
  • Secure authentication through Composio's managed MCP
  • Tool Router for dynamic tool discovery and execution

Next steps:

  • Try asking Claude Code to perform various Iterable operations
  • Add more toolkits to your Tool Router session for multi-app workflows
  • Integrate this setup into your development workflow for increased productivity

You can extend this by adding more toolkits, implementing custom workflows, or building automation scripts that leverage Claude Code's capabilities.

TOOLS

Supported Tools

Every Iterable action and event your agent gets out of the box.

Abort Campaign

Abort a running campaign to stop all in-progress message deliveries.

Activate a triggered campaign

Activates a triggered campaign by its unique ID, allowing it to process events and send messages.

Archive Campaigns

Archives one or more campaigns.

Bulk Update Users

Bulk update user data in Iterable.

Cancel Campaign

Cancel a scheduled or recurring campaign in Iterable.

Cancel Email

Cancel a scheduled email to a specific user in Iterable.

Cancel Export

Cancel a queued or running export created with the 'Start export' endpoint.

Cancel In-App Message

Cancel a scheduled in-app message to a specific user in Iterable.

Cancel Push

Cancel a scheduled push notification to a specific user in Iterable.

Cancel Web Push

Cancel a scheduled web push notification to a specific user in Iterable.

Cancel WhatsApp

Cancel a scheduled WhatsApp message to a specific user in Iterable.

Create a new campaign

Creates a new blast or triggered campaign from an existing template.

Create a catalog

Create a catalog with the specified name in Iterable.

Create Catalog Items

Asynchronously creates or updates up to 1000 catalog items with a single request.

Create a new list

Create a new static list in Iterable.

Create snippet

Creates a new code snippet in Iterable.

Deactivate Triggered Campaign

Deactivate a triggered campaign in Iterable.

Bulk delete templates

Bulk delete one or more base templates from Iterable.

Delete a catalog

Delete a catalog by its name.

Delete a Catalog Item

Deletes the specified item from a catalog.

Delete Catalog Items

Asynchronously deletes catalog items from a specified catalog in Iterable.

Delete a list

Delete a list by its listId.

Delete Metadata Table

Asynchronously deletes a metadata table by its table name.

Delete snippet

Deletes a snippet by its ID (numeric) or name (string).

Delete User By ID

Asynchronously deletes a user by userId from Iterable.

Export data to CSV

Export campaign analytics data in CSV format from Iterable.

Export Campaign Data to JSON

Export campaign analytics data in JSON format with one entry per line.

Export User Events

Export all events for a user identified by email or userId.

Forget User

Deletes the specified user's data from the Iterable project and prevents future data collection about them.

Get campaign by ID

Retrieves a campaign by its unique ID.

Get Campaign Metrics

Retrieve performance metrics for one or more campaigns.

Get Catalog Field Mappings

Tool to retrieve field mappings (field to data type) and undefined fields for a catalog in Iterable.

Get catalog item by ID

Retrieves a specific catalog item by its ID from the specified catalog.

Get email template by ID

Get an email template by templateId.

Get Embedded Messages

Retrieves embedded messages for which the specified user is eligible, grouped by placementId.

Get Embedded Template

Retrieves an embedded message template by its unique ID.

Get Experiment Metrics

Retrieve metrics for email experiments.

Get In-App Messages

Get a user's in-app messages from Iterable.

Get in-app template by ID

Retrieves an in-app template by its unique ID.

Get List Size

Get the number of users within a list.

Get push template by ID

Retrieves a push template by its unique ID.

Get SMS template

Retrieves an SMS template by its unique ID.

Get snippet by ID or name

Retrieves a snippet by its ID (numeric) or name (string).

Get template by client template ID

Retrieves an email template by its client-defined template ID.

Get User By ID

Get a user by userId from Iterable.

Get User By ID (Path)

Get a user by userId (path parameter) from Iterable.

Get User Events

Get events for a specific user by userId.

Get User Sent Messages

Get messages sent to a user by email address or userId.

Get Web In-App Messages

Get a user's web in-app messages from Iterable.

List all campaigns

Retrieves metadata about all campaigns in a project with optional pagination.

List Catalog Items

Get the catalog items for a catalog.

List Catalogs

Tool to retrieve all catalog names from Iterable.

List Channels

Get all message channels within the Iterable project.

List export files

Get the job status and files for an export started with the 'Start export' endpoint.

List Export Jobs

Retrieve a list of recent export jobs for the current project.

List Forgotten User IDs

Get hashed user IDs of forgotten users for GDPR compliance.

List Journeys

Get a list of journeys (workflows) within your Iterable project.

List Lists

Retrieve all lists within a project.

List List Users

Get all users within a list.

List Message Types

Lists all message types within a project.

List Metadata Keys

List all keys in a metadata table.

List Metadata Tables

List available metadata tables in Iterable.

List recurring campaign child campaigns

Retrieve the child campaigns generated by a recurring campaign.

List Snippets

Get all snippets for the current project.

List all templates

Retrieves metadata about all templates in a project with optional pagination.

List User Fields

Get all user fields within a project.

List Webhooks

Get all webhooks configured within the Iterable project.

Merge Users

Merge two user profiles in Iterable.

Preview email template

Generate a fully rendered HTML preview of an email template using custom data.

Preview in-app template

Generate a fully rendered HTML preview of an in-app template using custom data.

Preview List Users

Get a random sample of up to 5000 users within a list.

Replace Catalog Item

Asynchronously creates or replaces the specified catalog item in the given catalog.

Replace Metadata Item

Asynchronously creates or replaces the metadata item associated with the specified key.

Schedule Campaign

Schedule an existing campaign to be sent at a specified time.

Send Campaign

Send an existing campaign immediately in Iterable.

Send email template proof

Send a proof of an email template to a specific user.

Send in-app notification to target

Send an in-app notification to a specific user using Iterable.

Send in-app template proof

Send a proof of an in-app template to a specific user using Iterable.

Send push to target

Send a push notification to a specific user using Iterable.

Send push template proof

Send a proof of a push template to a specific user.

Send SMS template proof

Send a proof of an SMS template to a specific user.

Send WhatsApp to target

Send a WhatsApp message to a specific user using Iterable.

Start Export

Start a data export job.

Subscribe to List

Subscribe one or more users to a specific list in Iterable.

Subscribe User By ID

Subscribes a user to the specified subscription group by their userId.

Track Embedded Click

Tracks a click event on an embedded message.

Track Embedded Received

Track that an embedded message was received on a device.

Track Embedded Session

Tracks an embedded message session and related impressions in Iterable.

Track Event

Track an event in Iterable.

Track Events in Bulk

Track multiple events in bulk in Iterable.

Track Purchase

Track a purchase event in Iterable.

Trigger Campaign

Trigger a campaign to send to one or more lists of recipients.

Trigger Journey

Trigger a journey (workflow) in Iterable for a specific user or list.

Unforget User

Unforgets a previously forgotten user in Iterable, resuming data collection.

Unsubscribe from list

Remove users from a list.

Unsubscribe User By ID

Unsubscribes a user from the specified subscription group by their userId.

Update Shopping Cart

Update a user's shopping cart items in Iterable.

Update Catalog Field Mappings

Set a catalog's field mappings (data types) in Iterable.

Update Catalog Item

Asynchronously creates or updates the specified catalog item in the given catalog.

Update email template

Update an existing email template in Iterable.

Update Embedded Template

Updates an embedded message template with the specified fields.

Update in-app template

Update an existing in-app template in Iterable.

Update push template

Updates an existing push template in Iterable.

Update SMS template

Update an existing SMS template in Iterable.

Update snippet by ID or name

Updates an existing snippet by ID (numeric) or creates/updates a snippet by name (string).

Update User

Update user data or add a user if none exists in Iterable.

Update User Email

Updates a user's email address in Iterable.

Update User Subscriptions

Updates user subscription preferences in Iterable.

Bulk Update User Subscriptions

Bulk update subscription preferences for multiple users in Iterable.

Update Webhook

Update an existing webhook configuration in Iterable.

Upsert email template

Create or update an email template in Iterable.

Upsert Embedded Template

Creates an embedded message template if it doesn't exist, or updates all embedded message templates that match the provided clientTemplateId.

Upsert in-app template

Create or update an in-app template in Iterable.

Upsert push template

Create or update a push template in Iterable.

Upsert SMS template

Create or update an SMS template in Iterable.

Verify SMS Code

Verifies an SMS verification code sent to a phone number in Iterable.

FAQ

Frequently asked questions

With a standalone Iterable MCP server, the agents and LLMs can only access a fixed set of Iterable tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Iterable and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Claude Code fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Iterable tools.

Yes, absolutely. You can configure which Iterable scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Iterable data and credentials are handled as safely as possible.

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