How to integrate Bing Webmaster Tools MCP with Pydantic AI

This guide walks you through connecting Bing Webmaster Tools to Pydantic AI using the Composio tool router. By the end, you'll have a working Bing Webmaster Tools agent that can inspect your urls, diagnose crawl issues, research keywords, track search performance, and submit feeds through natural language commands. This guide will help you understand how to give your Pydantic AI agent real control over a Bing Webmaster Tools account through Composio's Bing Webmaster Tools MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved.

Bing Webmaster Tools logoBing Webmaster Tools
Api Key

Bing Webmaster Tools is Microsoft's search console for site performance, crawling, indexing, URL submission, and verified site management. It helps site owners understand Bing Search visibility and fix issues that affect organic traffic.

13 Tools

Introduction

This guide walks you through connecting Bing Webmaster Tools to Pydantic AI using the Composio tool router. By the end, you'll have a working Bing Webmaster Tools agent that can inspect your urls, diagnose crawl issues, research keywords, track search performance, and submit feeds through natural language commands.

This guide will help you understand how to give your Pydantic AI agent real control over a Bing Webmaster Tools account through Composio's Bing Webmaster Tools MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

Also integrate Bing Webmaster Tools with

TL;DR

Here's what you'll learn:
  • How to set up your Composio API key and User ID
  • How to create a Composio Tool Router session for Bing Webmaster Tools
  • How to attach an MCP Server to a Pydantic AI agent
  • How to stream responses and maintain chat history
  • How to build a simple REPL-style chat interface to test your Bing Webmaster Tools workflows

What is Pydantic AI?

Pydantic AI is a Python framework for building AI agents with strong typing and validation. It leverages Pydantic's data validation capabilities to create robust, type-safe AI applications.

Key features include:

  • Type Safety: Built on Pydantic for automatic data validation
  • MCP Support: Native support for Model Context Protocol servers
  • Streaming: Built-in support for streaming responses
  • Async First: Designed for async/await patterns

What is the Bing Webmaster Tools MCP server, and what's possible with it?

The Bing Webmaster Tools MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Bing Webmaster Tools account. It provides structured and secure access to your verified sites, search performance, crawl data, indexing details, links, feeds, and keyword research, so your agent can analyze search traffic, diagnose crawl issues, inspect pages, research keywords, and submit content to Bing on your behalf.

  • Search performance analysis: Have your agent review daily search totals, top queries, top pages, and performance trends for specific queries or URLs.
  • Crawl and index diagnostics: Let the agent find crawl issues, review daily crawl statistics, inspect URL index status, and examine indexed pages within site directories.
  • Keyword and link research: Direct your agent to research keyword impressions, historical trends, related ideas, and inbound links for your verified sites.
  • Sitemap and URL submission: Instruct your agent to review submitted feeds, submit sitemaps, send owned URLs to Bing for crawling, and check remaining submission quotas.
  • Verified site management: Have your agent list connected sites, check their verification state, and retrieve available verification codes.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Python 3.9 or higher
  • A Composio account with an active API key
  • Basic familiarity with Python and async programming
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
  • Log in to the Composio dashboard.
  • Navigate to your API settings and generate a new API key.
  • Store this key securely as you'll need it for authentication.
3

Install dependencies

bash
pip install composio pydantic-ai python-dotenv

Install the required libraries.

What's happening:

  • composio connects your agent to external SaaS tools like Bing Webmaster Tools
  • pydantic-ai lets you create structured AI agents with tool support
  • python-dotenv loads your environment variables securely from a .env file
4

Set up environment variables

bash
COMPOSIO_API_KEY=your_composio_api_key_here
USER_ID=your_user_id_here
OPENAI_API_KEY=your_openai_api_key

Create a .env file in your project root.

What's happening:

  • COMPOSIO_API_KEY authenticates your agent to Composio's API
  • USER_ID associates your session with your account for secure tool access
  • OPENAI_API_KEY to access OpenAI LLMs
5

Import dependencies

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio
from pydantic_ai import Agent
from pydantic_ai.mcp import MCPServerStreamableHTTP

load_dotenv()
What's happening:
  • We load environment variables and import required modules
  • Composio manages connections to Bing Webmaster Tools
  • MCPServerStreamableHTTP connects to the Bing Webmaster Tools MCP server endpoint
  • Agent from Pydantic AI lets you define and run the AI assistant
6

Create a Tool Router Session

python
async def main():
    api_key = os.getenv("COMPOSIO_API_KEY")
    user_id = os.getenv("USER_ID")
    if not api_key or not user_id:
        raise RuntimeError("Set COMPOSIO_API_KEY and USER_ID in your environment")

    # Create a Composio Tool Router session for Bing Webmaster Tools
    composio = Composio(api_key=api_key)
    session = composio.create(
        user_id=user_id,
        toolkits=["bing_webmaster_tools"],
    )
    url = session.mcp.url
    if not url:
        raise ValueError("Composio session did not return an MCP URL")
What's happening:
  • We're creating a Tool Router session that gives your agent access to Bing Webmaster Tools tools
  • The create method takes the user ID and specifies which toolkits should be available
  • The returned session.mcp.url is the MCP server URL that your agent will use
7

Initialize the Pydantic AI Agent

python
# Attach the MCP server to a Pydantic AI Agent
bing_webmaster_tools_mcp = MCPServerStreamableHTTP(url, headers={"x-api-key": COMPOSIO_API_KEY})
agent = Agent(
    "openai:gpt-5",
    toolsets=[bing_webmaster_tools_mcp],
    instructions=(
        "You are a Bing Webmaster Tools assistant. Use Bing Webmaster Tools tools to help users "
        "with their requests. Ask clarifying questions when needed."
    ),
)
What's happening:
  • The MCP client connects to the Bing Webmaster Tools endpoint
  • The agent uses GPT-5 to interpret user commands and perform Bing Webmaster Tools operations
  • The instructions field defines the agent's role and behavior
8

Build the chat interface

python
# Simple REPL with message history
history = []
print("Chat started! Type 'exit' or 'quit' to end.\n")
print("Try asking the agent to help you with Bing Webmaster Tools.\n")

while True:
    user_input = input("You: ").strip()
    if user_input.lower() in {"exit", "quit", "bye"}:
        print("\nGoodbye!")
        break
    if not user_input:
        continue

    print("\nAgent is thinking...\n", flush=True)

    async with agent.run_stream(user_input, message_history=history) as stream_result:
        collected_text = ""
        async for chunk in stream_result.stream_output():
            text_piece = None
            if isinstance(chunk, str):
                text_piece = chunk
            elif hasattr(chunk, "delta") and isinstance(chunk.delta, str):
                text_piece = chunk.delta
            elif hasattr(chunk, "text"):
                text_piece = chunk.text
            if text_piece:
                collected_text += text_piece
        result = stream_result

    print(f"Agent: {collected_text}\n")
    history = result.all_messages()
What's happening:
  • The agent reads input from the terminal and streams its response
  • Bing Webmaster Tools API calls happen automatically under the hood
  • The model keeps conversation history to maintain context across turns
9

Run the application

python
if __name__ == "__main__":
    asyncio.run(main())
What's happening:
  • The asyncio loop launches the agent and keeps it running until you exit

Complete Code

Here's the complete code to get you started with Bing Webmaster Tools and Pydantic AI:

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio
from pydantic_ai import Agent
from pydantic_ai.mcp import MCPServerStreamableHTTP

load_dotenv()

async def main():
    api_key = os.getenv("COMPOSIO_API_KEY")
    user_id = os.getenv("USER_ID")
    if not api_key or not user_id:
        raise RuntimeError("Set COMPOSIO_API_KEY and USER_ID in your environment")

    # Create a Composio Tool Router session for Bing Webmaster Tools
    composio = Composio(api_key=api_key)
    session = composio.create(
        user_id=user_id,
        toolkits=["bing_webmaster_tools"],
    )
    url = session.mcp.url
    if not url:
        raise ValueError("Composio session did not return an MCP URL")

    # Attach the MCP server to a Pydantic AI Agent
    bing_webmaster_tools_mcp = MCPServerStreamableHTTP(url, headers={"x-api-key": COMPOSIO_API_KEY})
    agent = Agent(
        "openai:gpt-5",
        toolsets=[bing_webmaster_tools_mcp],
        instructions=(
            "You are a Bing Webmaster Tools assistant. Use Bing Webmaster Tools tools to help users "
            "with their requests. Ask clarifying questions when needed."
        ),
    )

    # Simple REPL with message history
    history = []
    print("Chat started! Type 'exit' or 'quit' to end.\n")
    print("Try asking the agent to help you with Bing Webmaster Tools.\n")

    while True:
        user_input = input("You: ").strip()
        if user_input.lower() in {"exit", "quit", "bye"}:
            print("\nGoodbye!")
            break
        if not user_input:
            continue

        print("\nAgent is thinking...\n", flush=True)

        async with agent.run_stream(user_input, message_history=history) as stream_result:
            collected_text = ""
            async for chunk in stream_result.stream_output():
                text_piece = None
                if isinstance(chunk, str):
                    text_piece = chunk
                elif hasattr(chunk, "delta") and isinstance(chunk.delta, str):
                    text_piece = chunk.delta
                elif hasattr(chunk, "text"):
                    text_piece = chunk.text
                if text_piece:
                    collected_text += text_piece
            result = stream_result

        print(f"Agent: {collected_text}\n")
        history = result.all_messages()

if __name__ == "__main__":
    asyncio.run(main())

Conclusion

You've built a Pydantic AI agent that can interact with Bing Webmaster Tools through Composio's Tool Router. With this setup, your agent can perform real Bing Webmaster Tools actions through natural language. You can extend this further by:
  • Adding other toolkits like Gmail, HubSpot, or Salesforce
  • Building a web-based chat interface around this agent
  • Using multiple MCP endpoints to enable cross-app workflows (for example, Gmail + Bing Webmaster Tools for workflow automation)
This architecture makes your AI agent "agent-native", able to securely use APIs in a unified, composable way without custom integrations.
TOOLS

Supported Tools

Every Bing Webmaster Tools action and event your agent gets out of the box.

Get Crawl Diagnostics

Read crawl issues or daily crawl statistics for a verified site.

Get Feeds

List a site's submitted sitemaps and feeds, or inspect one feed's child details.

Get Inbound Links

Read inbound-link counts across a site or link details for one target URL, one provider page at a time.

Get Page Performance

Read traffic for one owned URL, its search queries, or a paged set of child URLs.

Get Query Performance

Analyze one Bing search query over time, across ranking pages, or for one query-page pair.

Get Search Performance

Read site-level Bing search performance as daily totals, top queries, or top pages.

Get Submission Quotas

Get remaining daily and monthly URL and/or content submission quotas for a verified site.

Inspect URL

Get Bing index and crawl metadata for one page or directory in a verified site.

List Child URLs

Return one Bing index-detail page for URLs below a directory or container, with optional crawl and index filters.

List Sites

List the sites associated with the connected Bing Webmaster Tools user, including verification state and verification codes.

Research Keywords

Get Bing keyword impressions, historical statistics, or related keyword ideas for a country and language.

Submit Feed

Submit a sitemap or feed URL for non-recallable Bing processing; do not retry when the submission result is ambiguous.

Submit URLs

Submit one to 500 owned URLs to Bing, consuming URL-submission quota and starting a non-recallable crawl and indexing request that does not guarantee indexing.

FAQ

Frequently asked questions

With a standalone Bing Webmaster Tools MCP server, the agents and LLMs can only access a fixed set of Bing Webmaster Tools tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Bing Webmaster Tools and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Pydantic AI fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Bing Webmaster Tools tools.

Yes, absolutely. You can configure which Bing Webmaster Tools scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Bing Webmaster Tools data and credentials are handled as safely as possible.

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