How to integrate Bing Webmaster Tools MCP with OpenAI Agents SDK

This guide walks you through connecting Bing Webmaster Tools to the OpenAI Agents SDK using the Composio tool router. By the end, you'll have a working Bing Webmaster Tools agent that can inspect your urls, diagnose crawl issues, research keywords, track search performance, and submit feeds through natural language commands. This guide will help you understand how to give your OpenAI Agents SDK agent real control over a Bing Webmaster Tools account through Composio's Bing Webmaster Tools MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved.

Bing Webmaster Tools logoBing Webmaster Tools
Api Key

Bing Webmaster Tools is Microsoft's search console for site performance, crawling, indexing, URL submission, and verified site management. It helps site owners understand Bing Search visibility and fix issues that affect organic traffic.

13 Tools

Introduction

This guide walks you through connecting Bing Webmaster Tools to the OpenAI Agents SDK using the Composio tool router. By the end, you'll have a working Bing Webmaster Tools agent that can inspect your urls, diagnose crawl issues, research keywords, track search performance, and submit feeds through natural language commands.

This guide will help you understand how to give your OpenAI Agents SDK agent real control over a Bing Webmaster Tools account through Composio's Bing Webmaster Tools MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

Also integrate Bing Webmaster Tools with

TL;DR

Here's what you'll learn:
  • Get and set up your OpenAI and Composio API keys
  • Install the necessary dependencies
  • Initialize Composio and create a Tool Router session for Bing Webmaster Tools
  • Configure an AI agent that can use Bing Webmaster Tools as a tool
  • Run a live chat session where you can ask the agent to perform Bing Webmaster Tools operations

What is OpenAI Agents SDK?

The OpenAI Agents SDK is a lightweight framework for building AI agents that can use tools and maintain conversation state. It provides a simple interface for creating agents with hosted MCP tool support.

Key features include:

  • Hosted MCP Tools: Connect to external services through hosted MCP endpoints
  • SQLite Sessions: Persist conversation history across interactions
  • Simple API: Clean interface with Agent, Runner, and tool configuration
  • Streaming Support: Real-time response streaming for interactive applications

What is the Bing Webmaster Tools MCP server, and what's possible with it?

The Bing Webmaster Tools MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Bing Webmaster Tools account. It provides structured and secure access to your verified sites, search performance, crawl data, indexing details, links, feeds, and keyword research, so your agent can analyze search traffic, diagnose crawl issues, inspect pages, research keywords, and submit content to Bing on your behalf.

  • Search performance analysis: Have your agent review daily search totals, top queries, top pages, and performance trends for specific queries or URLs.
  • Crawl and index diagnostics: Let the agent find crawl issues, review daily crawl statistics, inspect URL index status, and examine indexed pages within site directories.
  • Keyword and link research: Direct your agent to research keyword impressions, historical trends, related ideas, and inbound links for your verified sites.
  • Sitemap and URL submission: Instruct your agent to review submitted feeds, submit sitemaps, send owned URLs to Bing for crawling, and check remaining submission quotas.
  • Verified site management: Have your agent list connected sites, check their verification state, and retrieve available verification codes.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Composio API Key and OpenAI API Key
  • Primary know-how of OpenAI Agents SDK
  • A live Bing Webmaster Tools project
  • Some knowledge of Python or Typescript
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
3

Install dependencies

npm install @composio/openai-agents @openai/agents dotenv

Install the Composio SDK and the OpenAI Agents SDK.

4

Set up environment variables

bash
OPENAI_API_KEY=sk-...your-api-key
COMPOSIO_API_KEY=your-api-key
USER_ID=composio_user@gmail.com

Create a .env file and add your OpenAI and Composio API keys.

5

Import dependencies

import 'dotenv/config';
import { Composio } from '@composio/core';
import { OpenAIAgentsProvider } from '@composio/openai-agents';
import { Agent, hostedMcpTool, run, OpenAIConversationsSession } from '@openai/agents';
import * as readline from 'readline';
What's happening:
  • You're importing all necessary libraries.
  • The Composio and OpenAIAgentsProvider classes are imported to connect your OpenAI agent to Composio tools like Bing Webmaster Tools.
6

Set up the Composio instance

dotenv.config();

const composioApiKey = process.env.COMPOSIO_API_KEY;
const userId = process.env.USER_ID;

if (!composioApiKey) {
  throw new Error('COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key');
}
if (!userId) {
  throw new Error('USER_ID is not set');
}

// Initialize Composio
const composio = new Composio({
  apiKey: composioApiKey,
  provider: new OpenAIAgentsProvider(),
});
What's happening:
  • dotenv.config() loads your .env file so COMPOSIO_API_KEY and USER_ID are available as environment variables.
  • Creating a Composio instance using the API Key and OpenAIAgentsProvider class.
7

Create a Tool Router session

// Create Tool Router session for Bing Webmaster Tools
const session = await composio.create(userId as string, {
  toolkits: ['bing_webmaster_tools'],
});
const mcpUrl = session.mcp.url;

What is happening:

  • You give the Tool Router the user id and the toolkits you want available. Here, it is only bing_webmaster_tools.
  • The router checks the user's Bing Webmaster Tools connection and prepares the MCP endpoint.
  • The returned session.mcp.url is the MCP URL that your agent will use to access Bing Webmaster Tools.
  • This approach keeps things lightweight and lets the agent request Bing Webmaster Tools tools only when needed during the conversation.
8

Configure the agent

// Configure agent with MCP tool
const agent = new Agent({
  name: 'Assistant',
  model: 'gpt-5',
  instructions:
    'You are a helpful assistant that can access Bing Webmaster Tools. Help users perform Bing Webmaster Tools operations through natural language.',
  tools: [
    hostedMcpTool({
      serverLabel: 'tool_router',
      serverUrl: mcpUrl,
      headers: { 'x-api-key': composioApiKey },
      requireApproval: 'never',
    }),
  ],
});
What's happening:
  • We're creating an Agent instance with a name, model (gpt-5), and clear instructions about its purpose.
  • The agent's instructions tell it that it can access Bing Webmaster Tools and help with queries, inserts, updates, authentication, and fetching database information.
  • The tools array includes a hostedMcpTool that connects to the MCP server URL we created earlier.
  • The headers object includes the Composio API key for secure authentication with the MCP server.
  • requireApproval: 'never' means the agent can execute Bing Webmaster Tools operations without asking for permission each time, making interactions smoother.
9

Start chat loop and handle conversation

// Keep conversation state across turns
const conversationSession = new OpenAIConversationsSession();

// Simple CLI
const rl = readline.createInterface({
  input: process.stdin,
  output: process.stdout,
  prompt: 'You: ',
});

console.log('\nComposio Tool Router session created.');
console.log('\nChat started. Type your requests below.');
console.log("Commands: 'exit', 'quit', or 'q' to end\n");

try {
  const first = await run(agent, 'What can you help me with?', { session: conversationSession });
  console.log(`Assistant: ${first.finalOutput}\n`);
} catch (e) {
  console.error('Error:', e instanceof Error ? e.message : e, '\n');
}

rl.prompt();

rl.on('line', async (userInput) => {
  const text = userInput.trim();

  if (['exit', 'quit', 'q'].includes(text.toLowerCase())) {
    console.log('Goodbye!');
    rl.close();
    process.exit(0);
  }

  if (!text) {
    rl.prompt();
    return;
  }

  try {
    const result = await run(agent, text, { session: conversationSession });
    console.log(`\nAssistant: ${result.finalOutput}\n`);
  } catch (e) {
    console.error('Error:', e instanceof Error ? e.message : e, '\n');
  }

  rl.prompt();
});

rl.on('close', () => {
  console.log('\n👋 Session ended.');
  process.exit(0);
});
What's happening:
  • The program prints a session URL that you visit to authorize Bing Webmaster Tools.
  • After authorization, the chat begins.
  • Each message you type is processed by the agent using run().
  • The responses are printed to the console.
  • Typing exit, quit, or q cleanly ends the chat.

Complete Code

Here's the complete code to get you started with Bing Webmaster Tools and OpenAI Agents SDK:

import 'dotenv/config';
import { Composio } from '@composio/core';
import { OpenAIAgentsProvider } from '@composio/openai-agents';
import { Agent, hostedMcpTool, run, OpenAIConversationsSession } from '@openai/agents';
import * as readline from 'readline';

const composioApiKey = process.env.COMPOSIO_API_KEY;
const userId = process.env.USER_ID;

if (!composioApiKey) {
  throw new Error('COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key');
}
if (!userId) {
  throw new Error('USER_ID is not set');
}

// Initialize Composio
const composio = new Composio({
  apiKey: composioApiKey,
  provider: new OpenAIAgentsProvider(),
});

async function main() {
  // Create Tool Router session
  const session = await composio.create(userId as string, {
    toolkits: ['bing_webmaster_tools'],
  });
  const mcpUrl = session.mcp.url;

  // Configure agent with MCP tool
  const agent = new Agent({
    name: 'Assistant',
    model: 'gpt-5',
    instructions:
      'You are a helpful assistant that can access Bing Webmaster Tools. Help users perform Bing Webmaster Tools operations through natural language.',
    tools: [
      hostedMcpTool({
        serverLabel: 'tool_router',
        serverUrl: mcpUrl,
        headers: { 'x-api-key': composioApiKey },
        requireApproval: 'never',
      }),
    ],
  });

  // Keep conversation state across turns
  const conversationSession = new OpenAIConversationsSession();

  // Simple CLI
  const rl = readline.createInterface({
    input: process.stdin,
    output: process.stdout,
    prompt: 'You: ',
  });

  console.log('\nComposio Tool Router session created.');
  console.log('\nChat started. Type your requests below.');
  console.log("Commands: 'exit', 'quit', or 'q' to end\n");

  try {
    const first = await run(agent, 'What can you help me with?', { session: conversationSession });
    console.log(`Assistant: ${first.finalOutput}\n`);
  } catch (e) {
    console.error('Error:', e instanceof Error ? e.message : e, '\n');
  }

  rl.prompt();

  rl.on('line', async (userInput) => {
    const text = userInput.trim();

    if (['exit', 'quit', 'q'].includes(text.toLowerCase())) {
      console.log('Goodbye!');
      rl.close();
      process.exit(0);
    }

    if (!text) {
      rl.prompt();
      return;
    }

    try {
      const result = await run(agent, text, { session: conversationSession });
      console.log(`\nAssistant: ${result.finalOutput}\n`);
    } catch (e) {
      console.error('Error:', e instanceof Error ? e.message : e, '\n');
    }

    rl.prompt();
  });

  rl.on('close', () => {
    console.log('\nSession ended.');
    process.exit(0);
  });
}

main().catch((err) => {
  console.error('Fatal error:', err);
  process.exit(1);
});

Conclusion

This was a starter code for integrating Bing Webmaster Tools MCP with OpenAI Agents SDK to build a functional AI agent that can interact with Bing Webmaster Tools.

Key features:

  • Hosted MCP tool integration through Composio's Tool Router
  • SQLite session persistence for conversation history
  • Simple async chat loop for interactive testing
You can extend this by adding more toolkits, implementing custom business logic, or building a web interface around the agent.
TOOLS

Supported Tools

Every Bing Webmaster Tools action and event your agent gets out of the box.

Get Crawl Diagnostics

Read crawl issues or daily crawl statistics for a verified site.

Get Feeds

List a site's submitted sitemaps and feeds, or inspect one feed's child details.

Get Inbound Links

Read inbound-link counts across a site or link details for one target URL, one provider page at a time.

Get Page Performance

Read traffic for one owned URL, its search queries, or a paged set of child URLs.

Get Query Performance

Analyze one Bing search query over time, across ranking pages, or for one query-page pair.

Get Search Performance

Read site-level Bing search performance as daily totals, top queries, or top pages.

Get Submission Quotas

Get remaining daily and monthly URL and/or content submission quotas for a verified site.

Inspect URL

Get Bing index and crawl metadata for one page or directory in a verified site.

List Child URLs

Return one Bing index-detail page for URLs below a directory or container, with optional crawl and index filters.

List Sites

List the sites associated with the connected Bing Webmaster Tools user, including verification state and verification codes.

Research Keywords

Get Bing keyword impressions, historical statistics, or related keyword ideas for a country and language.

Submit Feed

Submit a sitemap or feed URL for non-recallable Bing processing; do not retry when the submission result is ambiguous.

Submit URLs

Submit one to 500 owned URLs to Bing, consuming URL-submission quota and starting a non-recallable crawl and indexing request that does not guarantee indexing.

FAQ

Frequently asked questions

With a standalone Bing Webmaster Tools MCP server, the agents and LLMs can only access a fixed set of Bing Webmaster Tools tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Bing Webmaster Tools and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. OpenAI Agents SDK fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Bing Webmaster Tools tools.

Yes, absolutely. You can configure which Bing Webmaster Tools scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Bing Webmaster Tools data and credentials are handled as safely as possible.

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