How to integrate Bing Webmaster Tools MCP with Autogen

This guide walks you through connecting Bing Webmaster Tools to AutoGen using the Composio tool router. By the end, you'll have a working Bing Webmaster Tools agent that can inspect your urls, diagnose crawl issues, research keywords, track search performance, and submit feeds through natural language commands. This guide will help you understand how to give your AutoGen agent real control over a Bing Webmaster Tools account through Composio's Bing Webmaster Tools MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved.

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Bing Webmaster Tools is Microsoft's search console for site performance, crawling, indexing, URL submission, and verified site management. It helps site owners understand Bing Search visibility and fix issues that affect organic traffic.

13 Tools

Introduction

This guide walks you through connecting Bing Webmaster Tools to AutoGen using the Composio tool router. By the end, you'll have a working Bing Webmaster Tools agent that can inspect your urls, diagnose crawl issues, research keywords, track search performance, and submit feeds through natural language commands.

This guide will help you understand how to give your AutoGen agent real control over a Bing Webmaster Tools account through Composio's Bing Webmaster Tools MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

Also integrate Bing Webmaster Tools with

OpenAI Agents SDKClaude Agent SDKClaude CodeClaude CoworkCodexOpenClawHermesCLIGoogle ADKLangChainVercel AI SDKMastra AILlamaIndexCrewAI

TL;DR

Here's what you'll learn:
  • Get and set up your OpenAI and Composio API keys
  • Install the required dependencies for Autogen and Composio
  • Initialize Composio and create a Tool Router session for Bing Webmaster Tools
  • Wire that MCP URL into Autogen using McpWorkbench and StreamableHttpServerParams
  • Configure an Autogen AssistantAgent that can call Bing Webmaster Tools tools
  • Run a live chat loop where you ask the agent to perform Bing Webmaster Tools operations

What is AutoGen?

Autogen is a framework for building multi-agent conversational AI systems from Microsoft. It enables you to create agents that can collaborate, use tools, and maintain complex workflows.

Key features include:

  • Multi-Agent Systems: Build collaborative agent workflows
  • MCP Workbench: Native support for Model Context Protocol tools
  • Streaming HTTP: Connect to external services through streamable HTTP
  • AssistantAgent: Pre-built agent class for tool-using assistants

What is the Bing Webmaster Tools MCP server, and what's possible with it?

The Bing Webmaster Tools MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Bing Webmaster Tools account. It provides structured and secure access to your verified sites, search performance, crawl data, indexing details, links, feeds, and keyword research, so your agent can analyze search traffic, diagnose crawl issues, inspect pages, research keywords, and submit content to Bing on your behalf.

  • Search performance analysis: Have your agent review daily search totals, top queries, top pages, and performance trends for specific queries or URLs.
  • Crawl and index diagnostics: Let the agent find crawl issues, review daily crawl statistics, inspect URL index status, and examine indexed pages within site directories.
  • Keyword and link research: Direct your agent to research keyword impressions, historical trends, related ideas, and inbound links for your verified sites.
  • Sitemap and URL submission: Instruct your agent to review submitted feeds, submit sitemaps, send owned URLs to Bing for crawling, and check remaining submission quotas.
  • Verified site management: Have your agent list connected sites, check their verification state, and retrieve available verification codes.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step08 STEPS
1

Prerequisites

You will need:

  • A Composio API key
  • An OpenAI API key (used by Autogen's OpenAIChatCompletionClient)
  • A Bing Webmaster Tools account you can connect to Composio
  • Some basic familiarity with Autogen and Python async
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
  • Log in to the Composio dashboard.
  • Navigate to your API settings and generate a new API key.
  • Store this key securely as you'll need it for authentication.
3

Install dependencies

bash
pip install composio python-dotenv
pip install autogen-agentchat autogen-ext-openai autogen-ext-tools

Install Composio, Autogen extensions, and dotenv.

What's happening:

  • composio connects your agent to Bing Webmaster Tools via MCP
  • autogen-agentchat provides the AssistantAgent class
  • autogen-ext-openai provides the OpenAI model client
  • autogen-ext-tools provides MCP workbench support

4

Set up environment variables

bash
COMPOSIO_API_KEY=your-composio-api-key
OPENAI_API_KEY=your-openai-api-key
USER_ID=your-user-identifier@example.com

Create a .env file in your project folder.

What's happening:

  • COMPOSIO_API_KEY is required to talk to Composio
  • OPENAI_API_KEY is used by Autogen's OpenAI client
  • USER_ID is how Composio identifies which user's Bing Webmaster Tools connections to use
5

Import dependencies and create Tool Router session

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio

from autogen_agentchat.agents import AssistantAgent
from autogen_ext.models.openai import OpenAIChatCompletionClient
from autogen_ext.tools.mcp import McpWorkbench, StreamableHttpServerParams

load_dotenv()

async def main():
    # Initialize Composio and create a Bing Webmaster Tools session
    composio = Composio(api_key=os.getenv("COMPOSIO_API_KEY"))
    session = composio.create(
        user_id=os.getenv("USER_ID"),
        toolkits=["bing_webmaster_tools"]
    )
    url = session.mcp.url
What's happening:
  • load_dotenv() reads your .env file
  • Composio(api_key=...) initializes the SDK
  • create(...) creates a Tool Router session that exposes Bing Webmaster Tools tools
  • session.mcp.url is the MCP endpoint that Autogen will connect to
6

Configure MCP parameters for Autogen

python
# Configure MCP server parameters for Streamable HTTP
server_params = StreamableHttpServerParams(
    url=url,
    timeout=30.0,
    sse_read_timeout=300.0,
    terminate_on_close=True,
    headers={"x-api-key": os.getenv("COMPOSIO_API_KEY")}
)

Autogen expects parameters describing how to talk to the MCP server. That is what StreamableHttpServerParams is for.

What's happening:

  • url points to the Tool Router MCP endpoint from Composio
  • timeout is the HTTP timeout for requests
  • sse_read_timeout controls how long to wait when streaming responses
  • terminate_on_close=True cleans up the MCP server process when the workbench is closed
7

Create the model client and agent

python
# Create model client
model_client = OpenAIChatCompletionClient(
    model="gpt-5",
    api_key=os.getenv("OPENAI_API_KEY")
)

# Use McpWorkbench as context manager
async with McpWorkbench(server_params) as workbench:
    # Create Bing Webmaster Tools assistant agent with MCP tools
    agent = AssistantAgent(
        name="bing_webmaster_tools_assistant",
        description="An AI assistant that helps with Bing Webmaster Tools operations.",
        model_client=model_client,
        workbench=workbench,
        model_client_stream=True,
        max_tool_iterations=10
    )

What's happening:

  • OpenAIChatCompletionClient wraps the OpenAI model for Autogen
  • McpWorkbench connects the agent to the MCP tools
  • AssistantAgent is configured with the Bing Webmaster Tools tools from the workbench
8

Run the interactive chat loop

python
print("Chat started! Type 'exit' or 'quit' to end the conversation.\n")
print("Ask any Bing Webmaster Tools related question or task to the agent.\n")

# Conversation loop
while True:
    user_input = input("You: ").strip()

    if user_input.lower() in ["exit", "quit", "bye"]:
        print("\nGoodbye!")
        break

    if not user_input:
        continue

    print("\nAgent is thinking...\n")

    # Run the agent with streaming
    try:
        response_text = ""
        async for message in agent.run_stream(task=user_input):
            if hasattr(message, "content") and message.content:
                response_text = message.content

        # Print the final response
        if response_text:
            print(f"Agent: {response_text}\n")
        else:
            print("Agent: I encountered an issue processing your request.\n")

    except Exception as e:
        print(f"Agent: Sorry, I encountered an error: {str(e)}\n")
What's happening:
  • The script prompts you in a loop with You:
  • Autogen passes your input to the model, which decides which Bing Webmaster Tools tools to call via MCP
  • agent.run_stream(...) yields streaming messages as the agent thinks and calls tools
  • Typing exit, quit, or bye ends the loop

Complete Code

Here's the complete code to get you started with Bing Webmaster Tools and AutoGen:

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio

from autogen_agentchat.agents import AssistantAgent
from autogen_ext.models.openai import OpenAIChatCompletionClient
from autogen_ext.tools.mcp import McpWorkbench, StreamableHttpServerParams

load_dotenv()

async def main():
    # Initialize Composio and create a Bing Webmaster Tools session
    composio = Composio(api_key=os.getenv("COMPOSIO_API_KEY"))
    session = composio.create(
        user_id=os.getenv("USER_ID"),
        toolkits=["bing_webmaster_tools"]
    )
    url = session.mcp.url

    # Configure MCP server parameters for Streamable HTTP
    server_params = StreamableHttpServerParams(
        url=url,
        timeout=30.0,
        sse_read_timeout=300.0,
        terminate_on_close=True,
        headers={"x-api-key": os.getenv("COMPOSIO_API_KEY")}
    )

    # Create model client
    model_client = OpenAIChatCompletionClient(
        model="gpt-5",
        api_key=os.getenv("OPENAI_API_KEY")
    )

    # Use McpWorkbench as context manager
    async with McpWorkbench(server_params) as workbench:
        # Create Bing Webmaster Tools assistant agent with MCP tools
        agent = AssistantAgent(
            name="bing_webmaster_tools_assistant",
            description="An AI assistant that helps with Bing Webmaster Tools operations.",
            model_client=model_client,
            workbench=workbench,
            model_client_stream=True,
            max_tool_iterations=10
        )

        print("Chat started! Type 'exit' or 'quit' to end the conversation.\n")
        print("Ask any Bing Webmaster Tools related question or task to the agent.\n")

        # Conversation loop
        while True:
            user_input = input("You: ").strip()

            if user_input.lower() in ['exit', 'quit', 'bye']:
                print("\nGoodbye!")
                break

            if not user_input:
                continue

            print("\nAgent is thinking...\n")

            # Run the agent with streaming
            try:
                response_text = ""
                async for message in agent.run_stream(task=user_input):
                    if hasattr(message, 'content') and message.content:
                        response_text = message.content

                # Print the final response
                if response_text:
                    print(f"Agent: {response_text}\n")
                else:
                    print("Agent: I encountered an issue processing your request.\n")

            except Exception as e:
                print(f"Agent: Sorry, I encountered an error: {str(e)}\n")

if __name__ == "__main__":
    asyncio.run(main())

Conclusion

You now have an Autogen assistant wired into Bing Webmaster Tools through Composio's Tool Router and MCP. From here you can:
  • Add more toolkits to the toolkits list, for example notion or hubspot
  • Refine the agent description to point it at specific workflows
  • Wrap this script behind a UI, Slack bot, or internal tool
Once the pattern is clear for Bing Webmaster Tools, you can reuse the same structure for other MCP-enabled apps with minimal code changes.
TOOLS

Supported Tools

Every Bing Webmaster Tools action and event your agent gets out of the box.

Get Crawl Diagnostics

Read crawl issues or daily crawl statistics for a verified site.

Get Feeds

List a site's submitted sitemaps and feeds, or inspect one feed's child details.

Get Inbound Links

Read inbound-link counts across a site or link details for one target URL, one provider page at a time.

Get Page Performance

Read traffic for one owned URL, its search queries, or a paged set of child URLs.

Get Query Performance

Analyze one Bing search query over time, across ranking pages, or for one query-page pair.

Get Search Performance

Read site-level Bing search performance as daily totals, top queries, or top pages.

Get Submission Quotas

Get remaining daily and monthly URL and/or content submission quotas for a verified site.

Inspect URL

Get Bing index and crawl metadata for one page or directory in a verified site.

List Child URLs

Return one Bing index-detail page for URLs below a directory or container, with optional crawl and index filters.

List Sites

List the sites associated with the connected Bing Webmaster Tools user, including verification state and verification codes.

Research Keywords

Get Bing keyword impressions, historical statistics, or related keyword ideas for a country and language.

Submit Feed

Submit a sitemap or feed URL for non-recallable Bing processing; do not retry when the submission result is ambiguous.

Submit URLs

Submit one to 500 owned URLs to Bing, consuming URL-submission quota and starting a non-recallable crawl and indexing request that does not guarantee indexing.

FRAMEWORKS

How to build Bing Webmaster Tools MCP Agent with another framework

OpenAI Agents SDK logo

OpenAI Agents SDK

Use Bing Webmaster Tools MCP with OpenAI Agents SDK

Claude Agent SDK logo

Claude Agent SDK

Use Bing Webmaster Tools MCP with Claude Agent SDK

Claude Code logo

Claude Code

Use Bing Webmaster Tools MCP with Claude Code

Claude Cowork logo

Claude Cowork

Use Bing Webmaster Tools MCP with Claude Cowork

Codex logo

Codex

Use Bing Webmaster Tools MCP with Codex

OpenClaw logo

OpenClaw

Use Bing Webmaster Tools MCP with OpenClaw

Hermes logo

Hermes

Use Bing Webmaster Tools MCP with Hermes

CLI logo

CLI

Use Bing Webmaster Tools MCP with CLI

Google ADK logo

Google ADK

Use Bing Webmaster Tools MCP with Google ADK

LangChain logo

LangChain

Use Bing Webmaster Tools MCP with LangChain

Vercel AI SDK logo

Vercel AI SDK

Use Bing Webmaster Tools MCP with Vercel AI SDK

Mastra AI logo

Mastra AI

Use Bing Webmaster Tools MCP with Mastra AI

LlamaIndex logo

LlamaIndex

Use Bing Webmaster Tools MCP with LlamaIndex

CrewAI logo

CrewAI

Use Bing Webmaster Tools MCP with CrewAI

FAQ

Frequently asked questions

With a standalone Bing Webmaster Tools MCP server, the agents and LLMs can only access a fixed set of Bing Webmaster Tools tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Bing Webmaster Tools and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Autogen fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Bing Webmaster Tools tools.

Yes, absolutely. You can configure which Bing Webmaster Tools scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Bing Webmaster Tools data and credentials are handled as safely as possible.

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