How to integrate Reddit Ads MCP with CrewAI

This guide walks you through connecting Reddit Ads to CrewAI using the Composio tool router. By the end, you'll have a working Reddit Ads agent that can summarize active reddit campaigns by spend, create conversion report for last week, pause underperforming reddit ad groups through natural language commands. This guide will help you understand how to give your CrewAI agent real control over a Reddit Ads account through Composio's Reddit Ads MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved.

Reddit Ads logoReddit Ads
Oauth2

Reddit Ads is Reddit's advertising platform for running paid campaigns, managing ad accounts, and tracking conversions. It helps advertisers reach high-intent communities with targeted, interest-based campaigns.

83 Tools

Introduction

This guide walks you through connecting Reddit Ads to CrewAI using the Composio tool router. By the end, you'll have a working Reddit Ads agent that can summarize active reddit campaigns by spend, create conversion report for last week, pause underperforming reddit ad groups through natural language commands.

This guide will help you understand how to give your CrewAI agent real control over a Reddit Ads account through Composio's Reddit Ads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

Also integrate Reddit Ads with

TL;DR

Here's what you'll learn:
  • Get a Composio API key and configure your Reddit Ads connection
  • Set up CrewAI with an MCP enabled agent
  • Create a Tool Router session or standalone MCP server for Reddit Ads
  • Build a conversational loop where your agent can execute Reddit Ads operations

What is CrewAI?

CrewAI is a powerful framework for building multi-agent AI systems. It provides primitives for defining agents with specific roles, creating tasks, and orchestrating workflows through crews.

Key features include:

  • Agent Roles: Define specialized agents with specific goals and backstories
  • Task Management: Create tasks with clear descriptions and expected outputs
  • Crew Orchestration: Combine agents and tasks into collaborative workflows
  • MCP Integration: Connect to external tools through Model Context Protocol

What is the Reddit Ads MCP server, and what's possible with it?

The Reddit Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Reddit Ads account. It provides structured and secure access to your campaigns, audiences, performance data, conversion activity, and product catalogs, so your agent can review account details, monitor campaigns, generate reports, research targeting options, and check conversion activity on your behalf.

  • Campaign and account oversight: Have your agent review your Reddit Ads businesses, ad accounts, campaigns, ad groups, funding instruments, and lead generation forms.
  • Advertising performance reports: Direct your agent to generate metrics reports with selected fields and breakdowns to assess how your ads are performing.
  • Audience and targeting research: Let the agent explore interests, communities, locations, devices, carriers, saved audiences, and custom audiences, validate locations, and estimate campaign reach.
  • Conversion activity checks: Instruct your agent to check when app events or conversion pixels last fired and review SKAdNetwork availability for iOS apps.
  • Catalog and creative review: Have your agent inspect product catalogs, feeds, product sets, products, profiles, and recent promoted or organic Reddit posts.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step08 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Python 3.9 or higher
  • A Composio account and API key
  • A Reddit Ads connection authorized in Composio
  • An OpenAI API key for the CrewAI LLM
  • Basic familiarity with Python
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
  • Log in to the Composio dashboard.
  • Navigate to your API settings and generate a new API key.
  • Store this key securely as you'll need it for authentication.
3

Install dependencies

bash
pip install composio crewai crewai-tools[mcp] python-dotenv
What's happening:
  • composio connects your agent to Reddit Ads via MCP
  • crewai provides Agent, Task, Crew, and LLM primitives
  • crewai-tools[mcp] includes MCP helpers
  • python-dotenv loads environment variables from .env
4

Set up environment variables

bash
COMPOSIO_API_KEY=your_composio_api_key_here
USER_ID=your_user_id_here
OPENAI_API_KEY=your_openai_api_key_here

Create a .env file in your project root.

What's happening:

  • COMPOSIO_API_KEY authenticates with Composio
  • USER_ID scopes the session to your account
  • OPENAI_API_KEY lets CrewAI use your chosen OpenAI model
5

Import dependencies

python
import os
from composio import Composio
from crewai import Agent, Task, Crew
from crewai_tools import MCPServerAdapter
import dotenv

dotenv.load_dotenv()

COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set")
What's happening:
  • CrewAI classes define agents and tasks, and run the workflow
  • MCPServerHTTP connects the agent to an MCP endpoint
  • Composio will give you a short lived Reddit Ads MCP URL
6

Create a Composio Tool Router session for Reddit Ads

python
composio_client = Composio(api_key=COMPOSIO_API_KEY)
session = composio_client.create(user_id=COMPOSIO_USER_ID, toolkits=["reddit_ads"])

url = session.mcp.url
What's happening:
  • You create a Reddit Ads only session through Composio
  • Composio returns an MCP HTTP URL that exposes Reddit Ads tools
7

Initialize the MCP Server

python
server_params = {
    "url": url,
    "transport": "streamable-http",
    "headers": {"x-api-key": COMPOSIO_API_KEY},
}

with MCPServerAdapter(server_params) as tools:
    agent = Agent(
        role="Search Assistant",
        goal="Help users search the internet effectively",
        backstory="You are a helpful assistant with access to search tools.",
        tools=tools,
        verbose=False,
        max_iter=10,
    )
What's Happening:
  • Server Configuration: The code sets up connection parameters including the MCP server URL, streamable HTTP transport, and Composio API key authentication.
  • MCP Adapter Bridge: MCPServerAdapter acts as a context manager that converts Composio MCP tools into a CrewAI-compatible format.
  • Agent Setup: Creates a CrewAI Agent with a defined role (Search Assistant), goal (help with internet searches), and access to the MCP tools.
  • Configuration Options: The agent includes settings like verbose=False for clean output and max_iter=10 to prevent infinite loops.
  • Dynamic Tool Usage: Once created, the agent automatically accesses all Composio Search tools and decides when to use them based on user queries.
8

Create a CLI Chatloop and define the Crew

python
print("Chat started! Type 'exit' or 'quit' to end.\n")

conversation_context = ""

while True:
    user_input = input("You: ").strip()

    if user_input.lower() in ["exit", "quit", "bye"]:
        print("\nGoodbye!")
        break

    if not user_input:
        continue

    conversation_context += f"\nUser: {user_input}\n"
    print("\nAgent is thinking...\n")

    task = Task(
        description=(
            f"Conversation history:\n{conversation_context}\n\n"
            f"Current request: {user_input}"
        ),
        expected_output="A helpful response addressing the user's request",
        agent=agent,
    )

    crew = Crew(agents=[agent], tasks=[task], verbose=False)
    result = crew.kickoff()
    response = str(result)

    conversation_context += f"Agent: {response}\n"
    print(f"Agent: {response}\n")
What's Happening:
  • Interactive CLI Setup: The code creates an infinite loop that continuously prompts for user input and maintains the entire conversation history in a string variable.
  • Input Validation: Empty inputs are ignored to prevent processing blank messages and keep the conversation clean.
  • Context Building: Each user message is appended to the conversation context, which preserves the full dialogue history for better agent responses.
  • Dynamic Task Creation: For every user input, a new Task is created that includes both the full conversation history and the current request as context.
  • Crew Execution: A Crew is instantiated with the agent and task, then kicked off to process the request and generate a response.
  • Response Management: The agent's response is converted to a string, added to the conversation context, and displayed to the user, maintaining conversational continuity.

Complete Code

Here's the complete code to get you started with Reddit Ads and CrewAI:

python
from crewai import Agent, Task, Crew, LLM
from crewai_tools import MCPServerAdapter
from composio import Composio
from dotenv import load_dotenv
import os

load_dotenv()

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")

# Initialize Composio and create a session
composio = Composio(api_key=COMPOSIO_API_KEY)
session = composio.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["reddit_ads"],
)
url = session.mcp.url

# Configure LLM
llm = LLM(
    model="gpt-5",
    api_key=os.getenv("OPENAI_API_KEY"),
)

server_params = {
    "url": url,
    "transport": "streamable-http",
    "headers": {"x-api-key": COMPOSIO_API_KEY},
}

with MCPServerAdapter(server_params) as tools:
    agent = Agent(
        role="Search Assistant",
        goal="Help users with internet searches",
        backstory="You are an expert assistant with access to Composio Search tools.",
        tools=tools,
        llm=llm,
        verbose=False,
        max_iter=10,
    )

    print("Chat started! Type 'exit' or 'quit' to end.\n")

    conversation_context = ""

    while True:
        user_input = input("You: ").strip()

        if user_input.lower() in ["exit", "quit", "bye"]:
            print("\nGoodbye!")
            break

        if not user_input:
            continue

        conversation_context += f"\nUser: {user_input}\n"
        print("\nAgent is thinking...\n")

        task = Task(
            description=(
                f"Conversation history:\n{conversation_context}\n\n"
                f"Current request: {user_input}"
            ),
            expected_output="A helpful response addressing the user's request",
            agent=agent,
        )

        crew = Crew(agents=[agent], tasks=[task], verbose=False)
        result = crew.kickoff()
        response = str(result)

        conversation_context += f"Agent: {response}\n"
        print(f"Agent: {response}\n")

Conclusion

You now have a CrewAI agent connected to Reddit Ads through Composio's Tool Router. The agent can perform Reddit Ads operations through natural language commands.

Next steps:

  • Add role-specific instructions to customize agent behavior
  • Plug in more toolkits for multi-app workflows
  • Chain tasks for complex multi-step operations
TOOLS

Supported Tools

Every Reddit Ads action and event your agent gets out of the box.

Create Ad Group

Tool to create a new ad group within a Reddit Ads campaign.

Create Batch Products

Tool to create or update multiple products in a catalog in a single batch operation.

Create Reddit Ads Campaign

Tool to create a new Reddit Ads campaign for the specified ad account.

Create Custom Audience

Tool to create a new Custom Audience in Reddit Ads.

Create Lead Gen Form

Tool to create a new lead generation form in Reddit Ads.

Create Reddit Post

Tool to create a new Reddit post for a specified profile.

Create Product Catalog

Tool to create a new product catalog.

Create Product Feed

Tool to create a new feed for a product catalog.

Create Product Set

Tool to create a new product set in a product catalog.

Create Saved Audience

Tool to create a saved audience for a Reddit Ads ad account with targeting criteria.

Create Structured Post Creation Job

Tool to create a structured post creation job on Reddit Ads.

Delete Custom Audience

Tool to delete a Custom Audience by ID from Reddit Ads.

Delete Product Catalog

Tool to delete a product catalog by ID from Reddit Ads.

Delete Product Feed

Tool to delete a feed in a catalog by ID from Reddit Ads.

Batch Delete Products

Tool to delete multiple products from a Reddit Ads product catalog in a single request.

Delete Product Set

Tool to delete a product set by ID from Reddit Ads.

Validate Geolocations

Tool to validate a list of geolocations for use in Reddit Ads targeting.

Do Keyword Validations

Tool to validate a list of keywords for targeting and check their brand safety status.

Generate Inspiration Creative Summary

Tool to get AI-generated summary of best practices followed by an inspiration creative ad.

Get Ad Account by ID

Tool to retrieve details for a specific Reddit ad account by ID.

Get ad account history

Get changelog history for a Reddit ad account with filtering options.

Get Ad Group

Tool to get an ad group by its ID from Reddit Ads API.

Get App Last Fired At Report

Tool to retrieve the last time mobile conversion events were fired for a specific app ID.

Get A Report

Tool to generate a metrics report for ad performance based on specified fields and breakdowns.

Get Business by ID

Tool to get business details by ID from the Reddit Ads API.

Get Campaign by ID

Retrieve a specific Reddit Ads campaign by its ID.

Get Channel Planning Reach

Tool to retrieve estimated reach data for a given set of targeting parameters.

Get Child Funding Instruments

Tool to retrieve a list of Funding Instrument Allocations for a parent funding instrument.

Get Custom Audience

Tool to retrieve a custom audience by ID from Reddit Ads API.

Get Lead Gen Form by ID

Tool to retrieve details for a specific lead generation form by ID from Reddit Ads.

Get Authenticated Member

Tool to get the authenticated member's information from the Reddit Ads API.

Get Pixel Last Fired At Report

Tool to retrieve the last time conversion events were fired for a specific conversion pixel.

Get Post by ID

Tool to retrieve a promoted or organic Reddit post by its ID.

Get Product Catalog

Tool to retrieve a specific product catalog by ID from the Reddit Ads API.

Get Product Feed

Tool to retrieve metadata for a specific product feed by ID.

Get Product Set

Tool to retrieve metadata for a specific product set by ID from the Reddit Ads API.

Get Profile by ID

Tool to retrieve details for a specific profile by ID from the Reddit Ads API.

Get Saved Audience

Tool to retrieve a saved audience by ID from Reddit Ads API.

Get SKAdNetwork Availability

Tool to get SKAdNetwork IDs availability quota for an iOS app.

Get Structured Post by ID

Tool to retrieve a structured post by its ID from the Reddit Ads API.

List 3rd Party Audiences

Tool to retrieve all available 3rd party audiences from Reddit Ads API for targeting purposes.

List Ad Accounts By Business

Tool to get a list of ad accounts under a business on Reddit Ads.

List Ad Groups

Tool to list ad groups for a Reddit ad account.

List Ads

Tool to list ads by ad account on Reddit Ads platform.

List Campaigns

Tool to list campaigns by ad account with pagination support.

List Carriers

Tool to retrieve all available carriers from Reddit Ads API for targeting purposes.

List Catalog Imports

Tool to retrieve all imports for a catalog.

List Communities

Tool to list targetable communities matched by their names.

List Communities Suggestions

Tool to fetch suggested communities for given community names from Reddit Ads API.

List Devices

Tool to retrieve all available devices from Reddit Ads API for targeting purposes.

List Funding Instruments

Tool to list funding instruments (payment methods) for a Reddit Ads ad account.

List Geolocations

Tool to fetch a list of geolocations from Reddit Ads API.

List Industries

Tool to retrieve all available industries from Reddit Ads API.

List Interests

Tool to retrieve all available interests from Reddit Ads API for targeting purposes.

List Lead Gen Forms

Tool to list lead generation forms for a Reddit Ads ad account.

List My Businesses

Tool to retrieve details of businesses associated with the provided access token.

List Pixels By Ad Account

Tool to list pixels by ad account.

List Pixels by Business

Tool to list all pixels associated with a specific business.

List Posts by Profile

Tool to list up to 1,000 of the most recent posts for a specified profile.

List Product Catalogs

Tool to retrieve details for all product catalogs belonging to a business.

List Product Feeds

Tool to retrieve metadata for all feeds in a product catalog.

List Product Sets

Tool to retrieve all product sets in a catalog.

List Products In Product Catalog

Tool to retrieve all products in a Reddit Ads product catalog.

List Products In Product Set

Tool to retrieve all products in a Reddit Ads product set.

List Profiles By Ad Account

Tool to list profiles by ad account from Reddit Ads API.

List Profiles By Business

Tool to list profiles by business.

List Saved Audiences

Tool to list saved audiences for a Reddit ad account.

List Structured Posts

Tool to list structured posts for a profile or retrieve up to 10 specific structured posts by ID.

List Time Zones

Tool to retrieve all available time zones from Reddit Ads API for campaign scheduling.

List User Custom Audiences

Tool to list all Custom Audiences under an ad account.

Query Ad Accounts

Tool to query ad accounts by business with optional filtering by actors, assets, roles, or custom filter string.

Query funding instruments by business

Query funding instruments (credit lines) by business with pagination support.

Search Communities

Tool to search for Reddit communities based on their name or topic.

Update Ad Account

Tool to update a Reddit ad account configuration.

Update Business

Tool to update a business by ID in Reddit Ads.

Update Campaign

Tool to update a campaign by ID in Reddit Ads.

Update Custom Audience Users

Tool to update users in a Reddit Ads Custom Audience by adding or removing user identifiers.

Update Post

Tool to update a Reddit post by ID.

Update Product Catalog

Tool to update a product catalog's name or attached Pixel IDs in Reddit Ads.

Update Product Feed

Tool to update a product feed's metadata in Reddit Ads.

Update Product Set

Tool to update a product set's name and filter rules in Reddit Ads.

Update Saved Audience

Tool to update a saved audience by ID in Reddit Ads.

Update Structured Post

Tool to update a structured post by ID.

FAQ

Frequently asked questions

With a standalone Reddit Ads MCP server, the agents and LLMs can only access a fixed set of Reddit Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Reddit Ads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. CrewAI fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Reddit Ads tools.

Yes, absolutely. You can configure which Reddit Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Reddit Ads data and credentials are handled as safely as possible.

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