How to integrate Omnisend MCP with Google ADK

This guide walks you through connecting Omnisend to Google ADK using the Composio tool router. By the end, you'll have a working Omnisend agent that can add new subscribers from latest signups, update contact email preferences in bulk, list all products for upcoming campaign through natural language commands. This guide will help you understand how to give your Google ADK agent real control over a Omnisend account through Composio's Omnisend MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved.

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Omnisend is a marketing automation platform for ecommerce, specializing in email and SMS campaigns. It helps online businesses engage customers and boost sales with targeted, automated messaging.

43 Tools

Introduction

This guide walks you through connecting Omnisend to Google ADK using the Composio tool router. By the end, you'll have a working Omnisend agent that can add new subscribers from latest signups, update contact email preferences in bulk, list all products for upcoming campaign through natural language commands.

This guide will help you understand how to give your Google ADK agent real control over a Omnisend account through Composio's Omnisend MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

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TL;DR

Here's what you'll learn:
  • Get a Omnisend account set up and connected to Composio
  • Install the Google ADK and Composio packages
  • Create a Composio Tool Router session for Omnisend
  • Build an agent that connects to Omnisend through MCP
  • Interact with Omnisend using natural language

What is Google ADK?

Google ADK (Agents Development Kit) is Google's framework for building AI agents powered by Gemini models. It provides tools for creating agents that can use external services through the Model Context Protocol.

Key features include:

  • Gemini Integration: Native support for Google's Gemini models
  • MCP Toolset: Built-in support for Model Context Protocol tools
  • Streamable HTTP: Connect to external services through streamable HTTP
  • CLI and Web UI: Run agents via command line or web interface

What is the Omnisend MCP server, and what's possible with it?

The Omnisend MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Omnisend account. It provides structured and secure access to your ecommerce marketing data, so your agent can manage contacts, automate batch operations, update products, and streamline campaign preparation for your store.

  • Bulk contact and product management: Effortlessly create or update large sets of contacts or products in one go, perfect for onboarding new subscribers or syncing your catalog.
  • Individual contact handling: Retrieve, update, or enrich detailed contact profiles, making it easy for your agent to personalize outreach or manage subscriptions.
  • Batch job automation and tracking: Initiate batch operations and monitor their progress, status, and results to ensure smooth processing of large datasets.
  • Product catalog maintenance: List, review, or delete products directly from your Omnisend account, keeping your store's offerings up to date for campaigns.
  • Contact segmentation and filtering: Fetch paginated and filtered contact lists, enabling targeted marketing actions and smarter audience management.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS
1

Prerequisites

Before starting, make sure you have:
  • A Google API key for Gemini models
  • A Composio account and API key
  • Python 3.9 or later installed
  • Basic familiarity with Python
2

Getting API Keys for Google and Composio

Google API Key
  • Go to Google AI Studio and create an API key.
  • Copy the key and keep it safe. You will put this in GOOGLE_API_KEY.
Composio API Key and User ID
  • Log in to the Composio dashboard.
  • Go to Settings → API Keys and copy your Composio API key. Use this for COMPOSIO_API_KEY.
  • Decide on a stable user identifier to scope sessions, often your email or a user ID. Use this for COMPOSIO_USER_ID.
3

Install dependencies

bash
pip install google-adk composio python-dotenv

Inside your virtual environment, install the required packages.

What's happening:

  • google-adk is Google's Agents Development Kit
  • composio connects your agent to Omnisend via MCP
  • python-dotenv loads environment variables
4

Set up ADK project

bash
adk create my_agent

Set up a new Google ADK project.

What's happening:

  • This creates an agent folder with a root agent file and .env file
5

Set environment variables

bash
GOOGLE_API_KEY=your-google-api-key
COMPOSIO_API_KEY=your-composio-api-key
COMPOSIO_USER_ID=your-user-id-or-email

Save all your credentials in the .env file.

What's happening:

  • GOOGLE_API_KEY authenticates with Google's Gemini models
  • COMPOSIO_API_KEY authenticates with Composio
  • COMPOSIO_USER_ID identifies the user for session management
6

Import modules and validate environment

python
import os
import warnings

from composio import Composio
from dotenv import load_dotenv
from google.adk.agents.llm_agent import Agent
from google.adk.tools.mcp_tool.mcp_session_manager import StreamableHTTPConnectionParams
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset

load_dotenv()

warnings.filterwarnings("ignore", message=".*BaseAuthenticatedTool.*")

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")
What's happening:
  • os reads environment variables
  • Composio is the main Composio SDK client
  • GoogleProvider declares that you are using Google ADK as the agent runtime
  • Agent is the Google ADK LLM agent class
  • McpToolset lets the ADK agent call MCP tools over HTTP
7

Create Composio client and Tool Router session

python
composio_client = Composio(api_key=COMPOSIO_API_KEY)

composio_session = composio_client.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["omnisend"],
)

COMPOSIO_MCP_URL = composio_session.mcp.url,
print(f"Composio MCP URL: {COMPOSIO_MCP_URL}")
What's happening:
  • Authenticates to Composio with your API key
  • Declares Google ADK as the provider
  • Spins up a short-lived MCP endpoint for your user and selected toolkit
  • Stores the MCP HTTP URL for the ADK MCP integration
8

Set up the McpToolset and create the Agent

python
composio_toolset = McpToolset(
    connection_params=StreamableHTTPConnectionParams(
        url=COMPOSIO_MCP_URL,
        headers={"x-api-key": COMPOSIO_API_KEY}
    )
)

root_agent = Agent(
    model="gemini-2.5-flash",
    name="composio_agent",
    description="An agent that uses Composio tools to perform actions.",
    instruction=(
        "You are a helpful assistant connected to Composio. "
        "You have the following tools available: "
        "COMPOSIO_SEARCH_TOOLS, COMPOSIO_MULTI_EXECUTE_TOOL, "
        "COMPOSIO_MANAGE_CONNECTIONS, COMPOSIO_REMOTE_BASH_TOOL, COMPOSIO_REMOTE_WORKBENCH. "
        "Use these tools to help users with Omnisend operations."
    ),
    tools=[composio_toolset],
)

print("\nAgent setup complete. You can now run this agent directly ;)")
What's happening:
  • Connects the ADK agent to the Composio MCP endpoint through McpToolset
  • Uses Gemini as the model powering the agent
  • Lists exact tool names in instruction to reduce misnamed tool calls
9

Run the agent

bash
# Run in CLI mode
adk run my_agent

# Or run in web UI mode
adk web

Execute the agent from the project root. The web command opens a web portal where you can chat with the agent.

What's happening:

  • adk run runs the agent in CLI mode
  • adk web . opens a web UI for interactive testing

Complete Code

Here's the complete code to get you started with Omnisend and Google ADK:

python
import os
import warnings

from composio import Composio
from composio_google import GoogleProvider
from dotenv import load_dotenv
from google.adk.agents.llm_agent import Agent
from google.adk.tools.mcp_tool.mcp_session_manager import StreamableHTTPConnectionParams
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset

load_dotenv()
warnings.filterwarnings("ignore", message=".*BaseAuthenticatedTool.*")

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")

composio_client = Composio(api_key=COMPOSIO_API_KEY, provider=GoogleProvider())

composio_session = composio_client.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["omnisend"],
)

COMPOSIO_MCP_URL = composio_session.mcp.url


composio_toolset = McpToolset(
    connection_params=StreamableHTTPConnectionParams(
        url=COMPOSIO_MCP_URL,
        headers={"x-api-key": COMPOSIO_API_KEY}
    )
)

root_agent = Agent(
    model="gemini-2.5-flash",
    name="composio_agent",
    description="An agent that uses Composio tools to perform actions.",
    instruction=(
        "You are a helpful assistant connected to Composio. "
        "You have the following tools available: "
        "COMPOSIO_SEARCH_TOOLS, COMPOSIO_MULTI_EXECUTE_TOOL, "
        "COMPOSIO_MANAGE_CONNECTIONS, COMPOSIO_REMOTE_BASH_TOOL, COMPOSIO_REMOTE_WORKBENCH. "
        "Use these tools to help users with Omnisend operations."
    ),  
    tools=[composio_toolset],
)

print("\nAgent setup complete. You can now run this agent directly ;)")

Conclusion

You've successfully integrated Omnisend with the Google ADK through Composio's MCP Tool Router. Your agent can now interact with Omnisend using natural language commands.

Key takeaways:

  • The Tool Router approach dynamically routes requests to the appropriate Omnisend tools
  • Environment variables keep your credentials secure and separate from code
  • Clear agent instructions reduce tool calling errors
  • The ADK web UI provides an interactive interface for testing and development

You can extend this setup by adding more toolkits to the toolkits array in your session configuration.

TOOLS

Supported Tools

Every Omnisend action and event your agent gets out of the box.

Add Cart Product

Tool to add a product to a cart in Omnisend (v3 API).

Create Batch

Tool to create a new batch operation for multiple items.

Create Cart

Tool to create a new shopping cart in Omnisend.

Create Category

Tool to create a new category in Omnisend.

Create Order

Tool to create a new order in Omnisend v3 API.

Create or Update Contact

Tool to create or update a contact in Omnisend.

Create Product

Tool to create a new product in the Omnisend product catalog.

Create Product Category

Tool to create a new product category in the Omnisend catalog.

Delete Cart

Tool to delete a cart from Omnisend by its ID (v3 API).

Delete Category

Tool to remove a category from Omnisend by its ID.

Delete Order

Tool to delete an order from Omnisend by its ID.

Delete Product

Tool to remove a product from Omnisend by its ID.

Delete Product Category

Tool to remove a product category from Omnisend by its ID.

Get Batches

Tool to retrieve a list of batch operations.

Get Batch Information

Tool to retrieve information about a specific batch by ID.

Get Batch Item

Tool to retrieve a specific item within a batch by batchID and itemID.

Get Batch Items

Tool to retrieve processed items of a specific batch by ID.

Get Brand

Tool to retrieve information about the current authenticated brand.

Get Cart

Tool to retrieve a specific cart by ID from Omnisend v3 API.

Get Category

Tool to retrieve details of a specific category by ID.

Get Contact

Tool to retrieve details of a single contact by ID.

Get Order

Tool to retrieve details of a specific order by ID.

Get Product

Tool to retrieve details of a specific product by ID from Omnisend.

Get Product Category

Tool to retrieve a specific product category by ID.

List Campaigns

Tool to retrieve a paginated list of campaigns with optional filtering by status and type.

List Carts

Tool to retrieve a paginated list of carts with optional filtering.

List Categories

Tool to retrieve a paginated list of product categories.

List Contacts

Tool to retrieve a paginated list of contacts with optional filtering.

List Events

Tool to retrieve all custom events created in Omnisend app.

List Product Categories

Tool to retrieve a paginated list of product categories from the Omnisend catalog.

List Products

Tool to retrieve a paginated list of products.

Remove Cart Product

Tool to remove a product from a cart in Omnisend.

Replace Cart

Tool to replace an existing cart in Omnisend using the v3 API.

Replace Cart Product

Tool to replace a product in a cart using Omnisend v3 API.

Replace Category

Tool to replace a category's title by ID.

Replace Order

Tool to completely replace an existing order in Omnisend.

Replace Product

Tool to replace an existing product in the Omnisend catalog.

Send Event

Tool to send a customer event to Omnisend.

Update Cart

Tool to partially update a cart in Omnisend (v3 API).

Update Cart Product

Tool to update a product in a cart (v3 API).

Update Contact

Tool to update fields of an existing contact by ID.

Update Order Status

Tool to partially update an order status in Omnisend (v3 API).

Update Product Category

Tool to update an existing product category title in Omnisend.

FRAMEWORKS

How to build Omnisend MCP Agent with another framework

OpenAI Agents SDK logo

OpenAI Agents SDK

Use Omnisend MCP with OpenAI Agents SDK

Claude Agent SDK logo

Claude Agent SDK

Use Omnisend MCP with Claude Agent SDK

Claude Code logo

Claude Code

Use Omnisend MCP with Claude Code

Claude Cowork logo

Claude Cowork

Use Omnisend MCP with Claude Cowork

Codex logo

Codex

Use Omnisend MCP with Codex

OpenClaw logo

OpenClaw

Use Omnisend MCP with OpenClaw

Hermes logo

Hermes

Use Omnisend MCP with Hermes

CLI logo

CLI

Use Omnisend MCP with CLI

LangChain logo

LangChain

Use Omnisend MCP with LangChain

Vercel AI SDK logo

Vercel AI SDK

Use Omnisend MCP with Vercel AI SDK

Mastra AI logo

Mastra AI

Use Omnisend MCP with Mastra AI

LlamaIndex logo

LlamaIndex

Use Omnisend MCP with LlamaIndex

CrewAI logo

CrewAI

Use Omnisend MCP with CrewAI

FAQ

Frequently asked questions

With a standalone Omnisend MCP server, the agents and LLMs can only access a fixed set of Omnisend tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Omnisend and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Google ADK fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Omnisend tools.

Yes, absolutely. You can configure which Omnisend scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Omnisend data and credentials are handled as safely as possible.

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