How to integrate Keyword MCP with CrewAI

This guide walks you through connecting Keyword to CrewAI using the Composio tool router. By the end, you'll have a working Keyword agent that can track keyword rankings for target domains, compare seo visibility across competitors, find ranking drops for tracked keywords through natural language commands. This guide will help you understand how to give your CrewAI agent real control over a Keyword account through Composio's Keyword MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved.

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Keyword.com is a digital marketing platform for search rank tracking and SEO analytics. Use it to monitor keyword performance, spot ranking changes, and measure SEO visibility.

20 Tools

Introduction

This guide walks you through connecting Keyword to CrewAI using the Composio tool router. By the end, you'll have a working Keyword agent that can track keyword rankings for target domains, compare seo visibility across competitors, find ranking drops for tracked keywords through natural language commands.

This guide will help you understand how to give your CrewAI agent real control over a Keyword account through Composio's Keyword MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

Also integrate Keyword with

OpenAI Agents SDKClaude Agent SDKClaude CodeClaude CoworkCodexOpenClawHermesCLIGoogle ADKLangChainVercel AI SDKMastra AILlamaIndex

TL;DR

Here's what you'll learn:
  • Get a Composio API key and configure your Keyword connection
  • Set up CrewAI with an MCP enabled agent
  • Create a Tool Router session or standalone MCP server for Keyword
  • Build a conversational loop where your agent can execute Keyword operations

What is CrewAI?

CrewAI is a powerful framework for building multi-agent AI systems. It provides primitives for defining agents with specific roles, creating tasks, and orchestrating workflows through crews.

Key features include:

  • Agent Roles: Define specialized agents with specific goals and backstories
  • Task Management: Create tasks with clear descriptions and expected outputs
  • Crew Orchestration: Combine agents and tasks into collaborative workflows
  • MCP Integration: Connect to external tools through Model Context Protocol

What is the Keyword MCP server, and what's possible with it?

The Keyword MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Keyword account. It provides structured and secure access to your SEO projects, keywords, rankings, and performance data, so your agent can monitor search rankings, analyze keyword movement, review top pages, track share of voice, and manage keyword settings on your behalf.

  • Keyword ranking analysis: Have your agent retrieve tracked keywords, review their current ranking metrics, and examine up to 180 days of Google ranking history.
  • Project performance monitoring: Let the agent summarize active projects, inspect project details, and analyze keyword movement across projects, groups, or tags.
  • Share of voice and page insights: Direct your agent to track share of voice over time and identify top ranking pages by keyword count, average rank, search volume, and cost per click.
  • Alerts and regional tracking: Instruct your agent to review account alerts and list the Google regions tracked for each project.
  • Keyword and project management: Have your agent update keyword settings, refresh rankings on demand, or delete keywords and projects you no longer need.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step08 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Python 3.9 or higher
  • A Composio account and API key
  • A Keyword connection authorized in Composio
  • An OpenAI API key for the CrewAI LLM
  • Basic familiarity with Python
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
  • Log in to the Composio dashboard.
  • Navigate to your API settings and generate a new API key.
  • Store this key securely as you'll need it for authentication.
3

Install dependencies

bash
pip install composio crewai crewai-tools[mcp] python-dotenv
What's happening:
  • composio connects your agent to Keyword via MCP
  • crewai provides Agent, Task, Crew, and LLM primitives
  • crewai-tools[mcp] includes MCP helpers
  • python-dotenv loads environment variables from .env
4

Set up environment variables

bash
COMPOSIO_API_KEY=your_composio_api_key_here
USER_ID=your_user_id_here
OPENAI_API_KEY=your_openai_api_key_here

Create a .env file in your project root.

What's happening:

  • COMPOSIO_API_KEY authenticates with Composio
  • USER_ID scopes the session to your account
  • OPENAI_API_KEY lets CrewAI use your chosen OpenAI model
5

Import dependencies

python
import os
from composio import Composio
from crewai import Agent, Task, Crew
from crewai_tools import MCPServerAdapter
import dotenv

dotenv.load_dotenv()

COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set")
What's happening:
  • CrewAI classes define agents and tasks, and run the workflow
  • MCPServerHTTP connects the agent to an MCP endpoint
  • Composio will give you a short lived Keyword MCP URL
6

Create a Composio Tool Router session for Keyword

python
composio_client = Composio(api_key=COMPOSIO_API_KEY)
session = composio_client.create(user_id=COMPOSIO_USER_ID, toolkits=["keyword"])

url = session.mcp.url
What's happening:
  • You create a Keyword only session through Composio
  • Composio returns an MCP HTTP URL that exposes Keyword tools
7

Initialize the MCP Server

python
server_params = {
    "url": url,
    "transport": "streamable-http",
    "headers": {"x-api-key": COMPOSIO_API_KEY},
}

with MCPServerAdapter(server_params) as tools:
    agent = Agent(
        role="Search Assistant",
        goal="Help users search the internet effectively",
        backstory="You are a helpful assistant with access to search tools.",
        tools=tools,
        verbose=False,
        max_iter=10,
    )
What's Happening:
  • Server Configuration: The code sets up connection parameters including the MCP server URL, streamable HTTP transport, and Composio API key authentication.
  • MCP Adapter Bridge: MCPServerAdapter acts as a context manager that converts Composio MCP tools into a CrewAI-compatible format.
  • Agent Setup: Creates a CrewAI Agent with a defined role (Search Assistant), goal (help with internet searches), and access to the MCP tools.
  • Configuration Options: The agent includes settings like verbose=False for clean output and max_iter=10 to prevent infinite loops.
  • Dynamic Tool Usage: Once created, the agent automatically accesses all Composio Search tools and decides when to use them based on user queries.
8

Create a CLI Chatloop and define the Crew

python
print("Chat started! Type 'exit' or 'quit' to end.\n")

conversation_context = ""

while True:
    user_input = input("You: ").strip()

    if user_input.lower() in ["exit", "quit", "bye"]:
        print("\nGoodbye!")
        break

    if not user_input:
        continue

    conversation_context += f"\nUser: {user_input}\n"
    print("\nAgent is thinking...\n")

    task = Task(
        description=(
            f"Conversation history:\n{conversation_context}\n\n"
            f"Current request: {user_input}"
        ),
        expected_output="A helpful response addressing the user's request",
        agent=agent,
    )

    crew = Crew(agents=[agent], tasks=[task], verbose=False)
    result = crew.kickoff()
    response = str(result)

    conversation_context += f"Agent: {response}\n"
    print(f"Agent: {response}\n")
What's Happening:
  • Interactive CLI Setup: The code creates an infinite loop that continuously prompts for user input and maintains the entire conversation history in a string variable.
  • Input Validation: Empty inputs are ignored to prevent processing blank messages and keep the conversation clean.
  • Context Building: Each user message is appended to the conversation context, which preserves the full dialogue history for better agent responses.
  • Dynamic Task Creation: For every user input, a new Task is created that includes both the full conversation history and the current request as context.
  • Crew Execution: A Crew is instantiated with the agent and task, then kicked off to process the request and generate a response.
  • Response Management: The agent's response is converted to a string, added to the conversation context, and displayed to the user, maintaining conversational continuity.

Complete Code

Here's the complete code to get you started with Keyword and CrewAI:

python
from crewai import Agent, Task, Crew, LLM
from crewai_tools import MCPServerAdapter
from composio import Composio
from dotenv import load_dotenv
import os

load_dotenv()

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")

# Initialize Composio and create a session
composio = Composio(api_key=COMPOSIO_API_KEY)
session = composio.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["keyword"],
)
url = session.mcp.url

# Configure LLM
llm = LLM(
    model="gpt-5",
    api_key=os.getenv("OPENAI_API_KEY"),
)

server_params = {
    "url": url,
    "transport": "streamable-http",
    "headers": {"x-api-key": COMPOSIO_API_KEY},
}

with MCPServerAdapter(server_params) as tools:
    agent = Agent(
        role="Search Assistant",
        goal="Help users with internet searches",
        backstory="You are an expert assistant with access to Composio Search tools.",
        tools=tools,
        llm=llm,
        verbose=False,
        max_iter=10,
    )

    print("Chat started! Type 'exit' or 'quit' to end.\n")

    conversation_context = ""

    while True:
        user_input = input("You: ").strip()

        if user_input.lower() in ["exit", "quit", "bye"]:
            print("\nGoodbye!")
            break

        if not user_input:
            continue

        conversation_context += f"\nUser: {user_input}\n"
        print("\nAgent is thinking...\n")

        task = Task(
            description=(
                f"Conversation history:\n{conversation_context}\n\n"
                f"Current request: {user_input}"
            ),
            expected_output="A helpful response addressing the user's request",
            agent=agent,
        )

        crew = Crew(agents=[agent], tasks=[task], verbose=False)
        result = crew.kickoff()
        response = str(result)

        conversation_context += f"Agent: {response}\n"
        print(f"Agent: {response}\n")

Conclusion

You now have a CrewAI agent connected to Keyword through Composio's Tool Router. The agent can perform Keyword operations through natural language commands.

Next steps:

  • Add role-specific instructions to customize agent behavior
  • Plug in more toolkits for multi-app workflows
  • Chain tasks for complex multi-step operations
TOOLS

Supported Tools

Every Keyword action and event your agent gets out of the box.

Add Keywords

Tool to add keywords to a Keyword.

Archive Project

Tool to archive a project in Keyword.

Create Project or Group

Tool to create a new project or group in Keyword.

Delete Keyword

Tool to delete a single keyword from a project or group.

Bulk delete keywords

Tool to bulk delete multiple keywords from a single project by providing keyword IDs.

Delete Project

Tool to delete a single project or group from Keyword.

Get Current User

Tool to retrieve the current authenticated user's account information.

Get Keyword

Tool to retrieve all keyword settings and ranking metrics for a single keyword.

Get Project Details

Tool to retrieve a single project's summary from Keyword.

Get Project Metrics

Retrieve keyword movement metrics for a project, group, or tag.

Get Keyword Ranking History

Tool to retrieve Google ranking history for specified keywords for up to 180 days.

Get Share of Voice History

Retrieve Share of Voice data over time for a specific project.

Get Top Pages

Tool to retrieve Top Pages data for a project showing ranking URLs with keyword counts, average rank, search volume, and cost per click metrics.

List Active Projects

Tool to retrieve all active projects with their groups, tags, and keyword counts.

List Alerts

Tool to retrieve all alerts for the Keyword.

List Keywords

Tool to retrieve all keywords and their ranking data in a project or group.

List Project Regions

Tool to list all Google regions being tracked in a Keyword.

Refresh Keywords

Tool to trigger an on-demand update for all keywords in one or more projects or groups.

Restore Archived Project

Tool to restore an archived project or group.

Update Keywords

Tool to update keyword settings in a project.

FRAMEWORKS

How to build Keyword MCP Agent with another framework

OpenAI Agents SDK logo

OpenAI Agents SDK

Use Keyword MCP with OpenAI Agents SDK

Claude Agent SDK logo

Claude Agent SDK

Use Keyword MCP with Claude Agent SDK

Claude Code logo

Claude Code

Use Keyword MCP with Claude Code

Claude Cowork logo

Claude Cowork

Use Keyword MCP with Claude Cowork

Codex logo

Codex

Use Keyword MCP with Codex

OpenClaw logo

OpenClaw

Use Keyword MCP with OpenClaw

Hermes logo

Hermes

Use Keyword MCP with Hermes

CLI logo

CLI

Use Keyword MCP with CLI

Google ADK logo

Google ADK

Use Keyword MCP with Google ADK

LangChain logo

LangChain

Use Keyword MCP with LangChain

Vercel AI SDK logo

Vercel AI SDK

Use Keyword MCP with Vercel AI SDK

Mastra AI logo

Mastra AI

Use Keyword MCP with Mastra AI

LlamaIndex logo

LlamaIndex

Use Keyword MCP with LlamaIndex

FAQ

Frequently asked questions

With a standalone Keyword MCP server, the agents and LLMs can only access a fixed set of Keyword tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Keyword and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. CrewAI fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Keyword tools.

Yes, absolutely. You can configure which Keyword scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Keyword data and credentials are handled as safely as possible.

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