How to integrate Google Ads MCP with OpenClaw

OpenClaw is the fastest growing agent harness out there, which can work 24/7 to automate almost any kind of tasks. However, its capabilities are limited to the tools it has access to. Composio allows your OpenClaw to access Google Ads with authentication management handled for you. You can execute actions on Google Ads via your favorite OpenClaw interface (Telegram, WhatsApp, TUI, etc), whichever you prefer.

Google Ads logoGoogle Ads
Oauth2

Google Ads is Google's online advertising platform for creating, managing, and optimizing digital campaigns. It helps businesses reach targeted customers and maximize return on ad spend.

9 Tools

Introduction

OpenClaw is the fastest growing agent harness out there, which can work 24/7 to automate almost any kind of tasks. However, its capabilities are limited to the tools it has access to. Composio allows your OpenClaw to access Google Ads with authentication management handled for you. You can execute actions on Google Ads via your favorite OpenClaw interface (Telegram, WhatsApp, TUI, etc), whichever you prefer.

Also integrate Google Ads with

Why use Composio?

Apart from a managed and hosted MCP server, you will get:

  • Programmatic tool calling allows LLMs to write its code in a remote workbench to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
  • Handling Large tool responses out of LLM context to minimize context rot.
  • Dynamic just-in-time access to 20,000 tools across 1000+ other Apps for cross-app workflows. It loads the tools you need, so LLMs aren't overwhelmed by tools you don't need.

How to install Google Ads with OpenClaw

Using Composio API Key and Setup Prompt

Copy the setup prompt from the OpenClaw dashboard
  • Run it in your OpenClaw chat interface.
  • Authenticate Google Ads from the dashboard
  • Go back to your OpenClaw interface and start asking questions.

Using OpenClaw/Composio Plugin

1. Install OpenClaw Composio plugin

bash
openclaw plugins install @composio/openclaw-plugin

2. Copy the API Key from dashboard.composio.dev

3. Setup OpenClaw Config

bash
openclaw config set plugins.entries.composio.config.consumerKey "ck_your_key_here"

4. Restart OpenClaw

bash
openclaw gateway restart

5. Go to your chat interface and start asking questions.

6. When prompted, authenticate the app and you're all set.

How It Works

The plugin connects to Composio's MCP server at https://connect.composio.dev/mcp and registers all available tools directly into the OpenClaw agent. Tools are called by name — no extra search or execute steps needed.

If a tool returns an auth error, the agent will prompt you to connect that toolkit at dashboard.composio.dev.

Configuration

bash
{
  "plugins": {
    "entries": {
      "composio": {
        "enabled": true,
        "config": {
          "consumerKey": "ck_your_key_here"
        }
      }
    }
  }
}
OptionDescriptionDefault
enabledEnable or disable the plugintrue
consumerKeyYour Composio consumer key (ck_...)
mcpUrlMCP server URL (advanced)https://connect.composio.dev/mcp

What is the Google Ads MCP server, and what's possible with it?

The Google Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Ads account. It provides structured and secure access to your advertising data, so your agent can perform actions like creating customer lists, retrieving campaign details, and managing audience segments on your behalf.

  • Automated customer list creation: Instantly have your agent create new customer lists for targeted marketing campaigns, streamlining your segmentation workflows.
  • Campaign insights by ID or name: Let your agent fetch detailed information for any ad campaign using its ID or name, making reporting and optimization a breeze.
  • Customer list management: Ask your agent to retrieve and review all your existing customer lists, so you always know who you're targeting.
  • Add or remove contacts from lists: Seamlessly update audience membership by having your agent add or remove contacts from specified customer lists for more dynamic targeting.

Conclusion

You've successfully integrated Google Ads with OpenClaw using Composio plugin. Now interact with Google Ads directly from your terminal, Web UI, or any messenger app using natural language commands.

Key benefits of this setup:

  • Seamless integration across TUI, Web UIs, and Messenger apps like Telegram, WhatsApp, Slack, etc.
  • Natural language commands for Google Ads operations
  • Managed authentication through Composio
  • Access to 20,000+ tools across 1000+ apps for cross-app workflows
  • Programmatic tool calling for complex tool chaining

Next steps:

  • Try asking OpenClaw to perform various Google Ads operations
  • Explore cross-app workflows by connecting more toolkits like Calendar, Slack, Notion, etc.
  • Build complex automation scripts that leverage OpenClaw's 24/7 running capabilities
TOOLS

Supported Tools

Every Google Ads action and event your agent gets out of the box.

Add or remove to customer list

AddOrRemoveToCustomerList Tool will add a contact to a customer list in Google Ads.

Create customer list

Creates a customer list in Google Ads.

Get Campaign By Id

GetCampaignById Tool returns details of a campaign in Google Ads.

Get campaign by name

Queries Google Ads via SQL to retrieve a campaign by its exact name.

Get customer lists

GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads.

List Accessible Customers

ListAccessibleCustomers retrieves all Google Ads customer accounts accessible to the authenticated user.

Mutate Ad Groups

Create, update, or remove ad groups within Google Ads campaigns.

Mutate Campaigns

Create, update, or remove Google Ads campaigns in batch.

Search Stream GAQL

Execute a Google Ads Query Language (GAQL) query and stream all results in a single response.

FAQ

Frequently asked questions

With a standalone Google Ads MCP server, the agents and LLMs can only access a fixed set of Google Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Ads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. OpenClaw fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Ads tools.

Yes, absolutely. You can configure which Google Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Ads data and credentials are handled as safely as possible.

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