How to integrate Google Analytics MCP with Claude Code

Manage your Google Analytics directly from Claude Code with zero worries about OAuth hassles, API-breaking issues, or reliability and security concerns. You can do this in two different ways: Via Composio Connect - Direct and easiest approach Via Composio SDK - Programmatic approach with more control

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Google Analytics tracks and reports website traffic, user behavior, and conversions. It helps marketers optimize performance and understand customer journeys.

67 Tools

Introduction

Manage your Google Analytics directly from Claude Code with zero worries about OAuth hassles, API-breaking issues, or reliability and security concerns.

You can do this in two different ways:

  1. Via Composio Connect - Direct and easiest approach
  2. Via Composio SDK - Programmatic approach with more control

Also integrate Google Analytics with

Why use Composio?

  • Only one MCP URL to connect multiple apps with Claude Code with zero auth hassles.
  • Programmatic tool calling allows LLMs to write its code in a remote workbench to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
  • Handling Large tool responses out of LLM context to minimize context rot.
  • Dynamic just-in-time access to 20,000 tools across 1000+ other Apps for cross-app workflows. It loads the tools you need, so LLMs aren't overwhelmed by tools you don't need.

Connecting Google Analytics to Claude Code using Composio

1. Add the Composio MCP to Claude

Terminal

2. Start Claude Code

bash
claude

3. Open your MCP list

bash
/mcp

4. Select Composio and click on Authenticate

Select Composio and click Authenticate

5. This will redirect you to the Composio OAuth page. Complete the flow by authorizing Composio and you're all set.

Composio OAuth authorization page
Composio authorization complete
Ask Claude to connect to your account and authenticate via the link

What is the Google Analytics MCP server, and what's possible with it?

The Google Analytics MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Analytics account. It provides structured and secure access to your analytics data, enabling your agent to analyze traffic, retrieve account info, list audiences, and build custom datasets on your behalf.

  • View and manage analytics accounts: Let your agent retrieve detailed information about specific Google Analytics accounts or list all accounts you have access to.
  • Audience insights and segmentation: Easily have your agent list all audiences associated with a GA4 property, helping you understand and segment your visitors.
  • Create custom expanded datasets: Direct your agent to combine key dimensions and metrics into tailored datasets for deeper analysis and reporting.
  • Efficient property and resource discovery: Have your agent confirm the existence of properties and fetch their details, streamlining your analytics management workflow.

Connecting Google Analytics via Composio SDK

Composio SDK is the underlying tech that powers Rube. It's a universal gateway that does everything Rube does but with much more programmatic control. You can programmatically generate an MCP URL with the app you need (here Google Analytics) for even more tool search precision. It's secure and reliable.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step10 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Claude Pro, Max, or API billing enabled Anthropic account
  • Composio API Key
  • A Google Analytics account
  • Basic knowledge of Python or TypeScript
2

Install Claude Code

bash
# macOS, Linux, WSL
curl -fsSL https://claude.ai/install.sh | bash

# Windows PowerShell
irm https://claude.ai/install.ps1 | iex

# Windows CMD
curl -fsSL https://claude.ai/install.cmd -o install.cmd && install.cmd && del install.cmd

To install Claude Code, use one of the following methods based on your operating system:

3

Set up Claude Code

bash
cd your-project-folder
claude

Open a terminal, go to your project folder, and start Claude Code:

  • Claude Code will open in your terminal
  • Follow the prompts to sign in with your Anthropic account
  • Complete the authentication flow
  • Once authenticated, you can start using Claude Code
Claude Code initial setup showing sign-in prompt
Claude Code terminal after successful login
4

Set up environment variables

bash
COMPOSIO_API_KEY=your_composio_api_key_here
USER_ID=your_user_id_here

Create a .env file in your project root with the following variables:

  • COMPOSIO_API_KEY authenticates with Composio (get it from Composio dashboard)
  • USER_ID identifies the user for session management (use any unique identifier)
5

Install Composio library

npm install @composio/core dotenv

Install the Composio TypeScript library to create MCP sessions.

  • @composio/core provides the core Composio functionality
  • dotenv loads environment variables from your .env file
6

Generate Composio MCP URL

import 'dotenv/config';
import { Composio } from '@composio/core';

const { COMPOSIO_API_KEY, USER_ID } = process.env;

if (!COMPOSIO_API_KEY || !USER_ID) {
  throw new Error('COMPOSIO_API_KEY and USER_ID required in .env');
}

const composioClient = new Composio({ apiKey: COMPOSIO_API_KEY });

const composioSession = await composioClient.create(USER_ID, {
  toolkits: ['google_analytics'],
});

const composioMcpUrl = composioSession?.mcp.url;

console.log(`MCP URL: ${composioMcpUrl}`);
console.log(`\nUse this command to add to Claude Code:`);
console.log(`claude mcp add --transport http google_analytics-composio "${composioMcpUrl}" --headers "X-API-Key:${COMPOSIO_API_KEY}"`);

Create a script to generate a Composio MCP URL for Google Analytics. This URL will be used to connect Claude Code to Google Analytics.

What's happening

  • We import the Composio client and load environment variables
  • Create a Composio instance with your API key
  • Call create() to create a Tool Router session for Google Analytics
  • The returned mcp.url is the MCP server URL that Claude Code will use
  • The script prints this URL so you can copy it
7

Run the script and copy the MCP URL

node --loader ts-node/esm generate_mcp_url.ts
# or if using tsx
tsx generate_mcp_url.ts

Run your TypeScript script to generate the MCP URL.

  • The script connects to Composio and creates a Tool Router session
  • It prints the MCP URL and the exact command you need to run
  • Copy the entire claude mcp add command from the output
8

Add Google Analytics MCP to Claude Code

bash
claude mcp add --transport http google_analytics-composio "YOUR_MCP_URL_HERE" --headers "X-API-Key:YOUR_COMPOSIO_API_KEY"

# Then restart Claude Code
exit
claude

In your terminal, add the MCP server using the command from the previous step. The command format is:

  • claude mcp add registers a new MCP server with Claude Code
  • --transport http specifies that this is an HTTP-based MCP server
  • The server name (google_analytics-composio) is how you'll reference it
  • The URL points to your Composio Tool Router session
  • --headers includes your Composio API key for authentication

After running the command, close the current Claude Code session and start a new one for the changes to take effect.

9

Verify the installation

bash
claude mcp list

Check that your Google Analytics MCP server is properly configured.

  • This command lists all MCP servers registered with Claude Code
  • You should see your google_analytics-composio entry in the list
  • This confirms that Claude Code can now access Google Analytics tools

If everything is wired up, you should see your google_analytics-composio entry listed:

Claude Code MCP list showing the toolkit MCP server
10

Authenticate Google Analytics

The first time you try to use Google Analytics tools, you'll be prompted to authenticate.

  • Claude Code will detect that you need to authenticate with Google Analytics
  • It will show you an authentication link
  • Open the link in your browser (or copy/paste it)
  • Complete the Google Analytics authorization flow
  • Return to the terminal and start using Google Analytics through Claude Code

Once authenticated, you can ask Claude Code to perform Google Analytics operations in natural language. For example:

  • "Show all Google Analytics accounts I manage"
  • "Get detailed info for a specific account"
  • "List audiences for my GA4 property"

Complete Code

Here's the complete code to get you started with Google Analytics and Claude Code:

import 'dotenv/config';
import { Composio } from '@composio/core';

const { COMPOSIO_API_KEY, USER_ID } = process.env;

if (!COMPOSIO_API_KEY || !USER_ID) {
  throw new Error('COMPOSIO_API_KEY and USER_ID required in .env');
}

const composioClient = new Composio({ apiKey: COMPOSIO_API_KEY });

const composioSession = await composioClient.create(USER_ID, {
  toolkits: ['google_analytics'],
});

const composioMcpUrl = composioSession?.mcp.url;

console.log(`MCP URL: ${composioMcpUrl}`);
console.log(`\nUse this command to add to Claude Code:`);
console.log(`claude mcp add --transport http google_analytics-composio "${composioMcpUrl}" --headers "X-API-Key:${COMPOSIO_API_KEY}"`);

Conclusion

You've successfully integrated Google Analytics with Claude Code using Composio's MCP server. Now you can interact with Google Analytics directly from your terminal using natural language commands.

Key features of this setup:

  • Terminal-native experience without switching contexts
  • Natural language commands for Google Analytics operations
  • Secure authentication through Composio's managed MCP
  • Tool Router for dynamic tool discovery and execution

Next steps:

  • Try asking Claude Code to perform various Google Analytics operations
  • Add more toolkits to your Tool Router session for multi-app workflows
  • Integrate this setup into your development workflow for increased productivity

You can extend this by adding more toolkits, implementing custom workflows, or building automation scripts that leverage Claude Code's capabilities.

TOOLS

Supported Tools

Every Google Analytics action and event your agent gets out of the box.

Archive Custom Dimension

Tool to archive a CustomDimension on a property.

Batch Run Pivot Reports

Tool to return multiple pivot reports in a batch for a GA4 property.

Batch Run Reports

Tool to return multiple analytics data reports in a batch.

Check Compatibility

Tool to list dimensions and metrics compatible with a GA4 report request.

Create Audience Export

Tool to create an audience export for Google Analytics.

Create Audience List

Tool to create an audience list for later retrieval by initiating a long-running asynchronous request.

Create Custom Dimension

Tool to create a CustomDimension for a Google Analytics property.

Create Custom Metric

Tool to create a custom metric in Google Analytics.

Create Expanded Data Set

Tool to create an expanded data set for a property.

Create Recurring Audience List

Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data.

Create Report Task

Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports.

Create Rollup Property

Tool to create a roll-up property.

Get Account

Tool to retrieve a single Account by its resource name.

Get Attribution Settings

Tool to retrieve attribution configuration for a Google Analytics property.

Get Audience

Tool to retrieve a single Audience configuration from a Google Analytics property.

Get Audience Export

Tool to get configuration metadata about a specific audience export.

Get Audience List

Tool to get configuration metadata about a specific audience list.

Get Custom Dimension

Tool to retrieve a single CustomDimension by its resource name.

Get Data Retention Settings

Tool to retrieve data retention configuration for a Google Analytics property.

Get Data Sharing Settings

Tool to retrieve data sharing configuration for a Google Analytics account.

Get Google Signals Settings

Tool to retrieve Google Signals configuration settings for a GA4 property.

Get Key Event

Tool to retrieve a Key Event.

Get Metadata

Tool to get metadata for dimensions, metrics, and comparisons for a GA4 property.

Get Property

Tool to retrieve a single GA4 Property by its resource name.

Get Property Quotas Snapshot

Tool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property.

Get Recurring Audience List

Tool to get configuration metadata about a specific recurring audience list.

Get Report Task

Tool to get report metadata about a specific report task.

List Account Summaries

Tool to retrieve summaries of all Google Analytics accounts accessible by the caller.

List Accounts (v1beta)

Tool to list all Google Analytics accounts accessible by the caller using v1beta API.

List AdSense Links

Tool to list all AdSenseLinks on a property.

List Audience Exports

Tool to list all audience exports for a property.

List Audience Lists

Tool to list all audience lists for a specified property to help find and reuse existing lists.

List Audiences

Tool to list Audiences on a property.

List BigQuery Links

Tool to list BigQuery Links on a property.

List Calculated Metrics

List Calculated Metrics

List Channel Groups

Tool to list ChannelGroups on a property.

List Conversion Events

Tool to list conversion events on a property.

List Custom Dimensions

List Custom Dimensions

List Custom Metrics

Tool to list CustomMetrics on a property.

List DataStreams

Tool to list DataStreams on a property.

List Display & Video 360 Advertiser Links

Tool to list Display & Video 360 advertiser links on a property.

List DisplayVideo360 Advertiser Link Proposals

Tool to list DisplayVideo360AdvertiserLinkProposals on a property.

List Event Create Rules

Tool to list EventCreateRules configured on a web data stream.

List Expanded Data Sets

Tool to list ExpandedDataSets on a property.

List Firebase Links

Tool to list FirebaseLinks on a property.

List Google Ads Links

Tool to list GoogleAdsLinks on a property.

List Key Events

Tool to list Key Events.

List Measurement Protocol Secrets

Tool to list MeasurementProtocolSecrets under a data stream.

List Property

Tool to list GA4 properties based on filter criteria.

List Recurring Audience Lists

Tool to list all recurring audience lists for a GA4 property.

List Reporting Data Annotations

Tool to list all Reporting Data Annotations for a specific property.

List Report Tasks

Tool to list all report tasks for a Google Analytics property.

List Search Ads 360 Links

Tool to list all SearchAds360Links on a property.

List SKAdNetwork Conversion Value Schemas

Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.

List Subproperty Event Filters

Tool to list all subproperty event filters on a property.

List Subproperty Sync Configs

Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.

Provision Account Ticket

Tool to request a ticket for creating a Google Analytics account.

Query Audience Export

Tool to query a completed audience export.

Query Audience List

Tool to query an audience list.

Query Report Task

Tool to retrieve a report task's content.

Run Funnel Report

Tool to run a GA4 funnel report.

Run Pivot Report

Tool to run a customized pivot report of Google Analytics event data.

Run Realtime Report

Tool to run a customized realtime report of Google Analytics event data.

Run Report

Tool to run a customized GA4 data report.

Send Events

Tool to send event data to Google Analytics 4 using the Measurement Protocol.

Update Property

Tool to update an existing GA4 Property.

Validate Events

Tool to validate Measurement Protocol events before sending them to production.

FAQ

Frequently asked questions

With a standalone Google Analytics MCP server, the agents and LLMs can only access a fixed set of Google Analytics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Analytics and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Claude Code fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Analytics tools.

Yes, absolutely. You can configure which Google Analytics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Analytics data and credentials are handled as safely as possible.

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